Responsibilities

• Map and optimise end-to-end customer journeys across acquisition, retention, and reactivation.
• Deliver multi-channel CRM campaigns and automated workflows.
• Use A/B testing and analytics to improve engagement and performance.
• Manage and segment the customer database, ensuring accuracy and data quality.
• Support CRM/CDP development, triggers, and personalisation rules.
• Integrate CRM with website, app, call centre, and analytics platforms.
• Provide customer insights to sales and aftersales teams.
• Train internal teams on CRM best practices and data standards.
• Ensure GDPR and data governance compliance.

Requirements

• Degree in Marketing, Business, Analytics, or related field.
• 5+ years’ experience in CRM, lifecycle, or database marketing (ideally B2C).
• Strong knowledge of CRM/CDP platforms and automation tools.
• Expertise in segmentation, data management, and data governance.
• Analytical skills with experience in A/B testing and reporting.
• Understanding of GDPR and consent management.
• Strong communication and project management skills.
• Experience training and supporting teams on CRM processes.
• Experience: CRM software: 5 years (required)

Benefits

• Employee discount
• Free parking
• On-site gym
• On-site parking
• Store discount