Responsibilities

• Build and optimise signup forms, email & sms campaigns in Klaviyo's campaign builder, from brief through to send.
• Build, test and refine automated journeys in Klaviyo's flow builder — welcome, browse abandon, cart abandon, post-purchase, winback and beyond.
• Create and maintain audiences using Klaviyo's segment builder to target the right customer with the right message at the right time.
• Have eyes on list health, deliverability and data hygiene across email and SMS.
• Ensure all campaign and flow builds are fully optimised with correct, compressed imagery, content and video. Links, segmentation, and targeting are triple-checked to ensure performance and KPI targets are met.
• Maintain excellent QA standards, ensuring LANX standards are always achieved.
• Support the CRM Lead with weekly & monthly reports on campaign and flow performance, investigating ways to drive results.
• Report and analyse customer insights and behaviours to inform segmentation and targeting.
• Bring a data-driven mindset to decision-making, working with your manager on how this sits within the wider strategy.
• Track and analyse campaigns, feeding learnings back into the roadmap.

Requirements

• Experience in Email Marketing or CRM, ideally within consumer goods, fashion, lifestyle or retail
• Hands-on Klaviyo experience — specifically skilled in the segment builder, flow builder and campaign builder
• Platform implementation experience
• Experience with Google Analytics, Triple Whale (or similar), plus tracking and analysing campaigns
• Analytical mindset with the ability to make decisions according to data
• Strong Excel / Google Sheets skills
• A keen eye for detail and excellent QA standards
• A problem solver and critical thinker by nature
• A thirst for knowledge and a drive for development

Preferred

• Basic knowledge of Photoshop / Adobe Creative Cloud is advantageous but not compulsory

Benefits

• ● 40% off all full priced LANX footwear
• ● Annual staff wellness “shutting shop” day - fully paid
• ● Heavily discounted gym memberships at Per4m gym in Whalley > per4mhealth.co.uk
• ● In-house HR support & company pension
• ● Monthly staff social - expenses paid for/ subsidised
• ● Company pension
• ● Christmas party, all-expenses-paid staff
• ● Unlimited free coffee
• ● Good vibes!