CRM, AI & Automation Manager

Dunfermline, West Lothian, UK (On-site)

£35K/yr – £40K/yrManagerFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end automation and data-driven optimization of the customer journey, from CRM orchestration to AI-assisted processes that boost conversions and retention.

  • CRM & automation: Manage Go High Level and integrations, build workflows, and reduce manual administration.
  • Lead & lifecycle: Improve lead management, journeys, and follow-ups to lift conversion rates.
  • Analytics & AI tooling: Develop dashboards, KPI tracking, and evaluate new AI tools to inform decisions.

Job Description

Responsibilities

  • Manage and optimise our Go High Level CRM systems
  • Improve lead management processes
  • Build and enhance customer journeys
  • Develop automated follow-up campaigns
  • Improve survey booking and sales conversion rates
  • Create customer retention and referral processes
  • Build and manage automated workflows
  • Implement AI-powered solutions across departments
  • Introduce automation to reduce manual administration
  • Integrate systems using Zapier, Make.com and APIs

Requirements

  • Experience managing CRM systems
  • Experience building automation workflows
  • Strong understanding of Go High Level, HubSpot, Salesforce or similar CRM platforms
  • Experience using Zapier, Make.com or similar automation tools
  • Strong analytical and problem-solving skills
  • Excellent organisational skills and attention to detail
  • Ability to manage multiple projects simultaneously
  • Self-motivated and proactive approach

Preferred

  • Go High Level experience
  • AI tools and automation experience
  • Dashboard software experience
  • API integration experience
  • Sales process optimisation
  • Website and landing page experience

Benefits

  • Ongoing Training & Development
  • Career Progression Opportunities
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The Converters Home Improvement Group

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Founded in 2012
Rosyth, Scotland, GBR
7 employees

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