Responsibilities

• Lead creator strategy, aligned with the overall ‘Search Everywhere’ strategy, across Deviation’s integrated campaigns, ensuring content fuels search, visibility, and conversation
• Build and Brief campaign-specific creator dashboards aligned to brand goals, audience insights, and Search Everywhere® outputs
• Own creator negotiations, contracts, scope, pricing, and deliverables
• Manage creator onboarding, briefing, approvals, and delivery workflows
• Ensure creator outputs are aligned with brand tone, creative direction, and the relevant ‘Search Everywhere’ strategy expectations
• Work closely with the Search Everywhere® team to ensure creator content drives search visibility across platforms via Demand Generation / Demand Capitalisation content approaches.
• Partner with teams to build cohesive, creator-first campaign narratives
• Bring creator insight into pitch decks, content plans, social strategies, and discovery frameworks
• Help the agency integrate creators as a core lever within organic presence
• Track creator content performance across all channels

Requirements

• 2-3 years’ experience in creator/influencer management, partnerships, or social-first campaign delivery
• Demonstrable experience managing creators end-to-end. EG: scouting, negotiating, briefing, approving, reporting
• A deep understanding of how creators drive discovery across TikTok, Instagram, YouTube, Pinterest, Reddit, and emerging platforms
• Strong commercial confidence. EG: negotiating fees, managing budgets, overseeing contracts, and protecting client/agency value
• Ability to deliver campaigns on time, on brief, and to measurable outcomes
• Experience in creator-led content optimised for search, engagement, and platform-native behaviours preferred
• Passion for culture, trends, formats, and what’s next, especially within the creator economy
• Excellent communication skills. EG: equally confident briefing a creator as you are presenting to a client’s SLT.
• Highly organised, able to manage multiple moving parts, deliverables, and stakeholders with clarity and confidence