Creator Marketing & Talent Manager

Responsibilities

• Be accountable for Superdry & Co’s influencer marketing roster, strategy and costs across all markets and channels, developing our influencer strategy across the UK and wider markets, including the EU.
• Champion the brand’s image, ensuring gifted product is shown at its best in every piece of UGC we commission.
• Develop creative briefs with the brand and performance marketing teams, delivering both the right look and feel and each team’s KPIs.
• Arrange delivery of gifted product to each creator, seeding at scale with nano-creators.
• Act as brand guardian for copy and content, ensuring it stays within brand guidelines and contracted deliverables.
• Be responsible for all booking, contracting and invoicing for activations.
• Work with existing influencers to expand relationships and increase opportunities.
• Develop creator and influencer marketing plans to support key commercial trading periods.
• Work closely with the Social Media Manager and Paid Social Manager to suggest posts that can be sparked (boosted) or used as ads for TikTok Shop.
• Monitor and evaluate influencer activity, reporting key results (including impressions, gifted quantities and follower growth) and suggested improvements to the Head of Digital Marketing.

Requirements

• Experienced in influencer marketing or a social media role (1+ years).
• Experienced in account management and client services.
• Comfortable using reporting software such as Looker or Google Analytics.
• A strong negotiator who enjoys building rapport with our network of influencers.
• Able to demonstrate in-depth knowledge of social media advertising platforms, particularly Meta and TikTok, with a proven track record of successfully executed campaigns.
• At your best when working to tight deadlines and managing multiple projects at the same time.
• A strong communicator with excellent written and verbal skills.
• Highly detail-oriented.
• Experienced in budget management.
• Happy to take on ad-hoc requests from other areas of the business.

Benefits

• 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
• An additional day off to celebrate your Birthday
• Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
• Company Pension scheme
• All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it’s important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
• A big staff discount – naturally. Because we know that you love to wear Superdry, you’ll benefit from a 50% discount in store and online
• Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
• A health cash plan is open to all employees.
• Flexible working and core working hours between 10am – 4pm to help you achieve that all-important work-life balance
• Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.