Responsibilities

• Own creative research. Mine customer reviews, post-purchase surveys, support tickets, and online communities to find the language, pains, and objections our buyers actually use. Map angles to customer awareness levels and avatars — and keep that research living, not filed away.
• Write briefs that earn their budget. Every brief you produce is backed by real research performance data, customer insights, and documented learnings from previous creatives. No brief goes to production on a hunch. You’ll cite the review, the survey stat, or the past test that justifies the concept.
• Run the creative pipeline. Concept and script UGC, VSL, and static ads. Brief editors and creators with precision — hooks, delivery notes, visual direction. Ensure what ships matches what was briefed.
• Analyze, log, iterate. Own weekly creative performance analysis: hook rate, hold rate, CTR, CPA, ROAS. Diagnose why ads win or lose at the specific-second level. Maintain the testing log so every dollar spent produces a learning, and turn winners into iteration trees instead of one-off luck.

Requirements

• Meta creative performance, cold. You can read hook rate, hold rate, and thumbstop data and translate it into your next brief — not just report it.
• Direct-response fundamentals. Awareness and sophistication levels, angles vs. hooks vs. formats, why pain outperforms curiosity, and how to open a loop that keeps someone watching.
• UGC and editor workflows. How to brief a creator so the delivery sounds human, and how to brief an editor so the first cut is 90% there.
• Research-driven concepts. You have a repeatable process for going from raw customer data to a ranked list of testable angles.

Benefits

• Competitive package starting at $3,500 to 5,000/month depending on experience, with a clear growth path as the account scales.
• Profit sharing based on performance.
• Direct line to the founder.
• A team that takes creative seriously.