Responsibilities

• Translating strategy and Antenna insights into effective social-first creative ideas for pitch, project, always on and campaign work
• Write creative briefs across Restless’ full client portfolio, each structured as an experiment with a clear hypothesis
• Use Restless’ internal AI tools to produce briefs at high volume while maintaining strategic quality
• Contribute to weekly sprint planning: reviewing results, identifying patterns, and writing hypotheses for the next round of experiments
• Analyse creative performance to understand what's working, what's failing, and why
• Leading internal and external ideation workshops
• In this role, you’ll own the creative direction, driving ideation, scripting, briefing and analysis from end to end
• Write compelling UGC ad scripts, balancing storytelling and performance
• You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.
• You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.

Requirements

• In office 3/4 days per week
• A strong interest in buyer psychology, storytelling and conversion-driven content
• Ability to build out, structure a presentation deck and showcase creative concepts to clients with confidence
• Proven experience in creative strategy, content or performance marketing at an agency
• Excellent written communication and briefing skills.
• Strong understanding of Meta and TikTok ad ecosystems.
• Proven ability to analyse performance data and translate it into creative decisions.

Benefits

• Be part of an exciting growing business
• Have the autonomy across the business to make decisions that have real impact
• 25 days plus bank holidays
• Work a week abroad
• Regular team socials