Responsibilities

• Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points.
• Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly.
• Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format.
• Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses.
• Improving the research infrastructure over time so it compounds instead of becoming a static swipe file.
• Connecting research outputs directly to creative performance and winner generation.
• Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs.
• Designing test matrices that allow the team to isolate variables and understand what is driving performance.
• Creating a high-velocity testing cadence with consistent launches and systematic iteration.
• Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations.

Requirements

• 5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data.
• Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.
• Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals.
• Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics.
• A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives.
• Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated.