Responsibilities

• Support the creative delivery of commercial campaigns, helping turn agreed client objectives into engaging content that feels authentic to the tone, talent and audience of each Goalhanger show.
• Work closely with clients and the Account Management team throughout delivery, developing and presenting creative ideas, treatments, scripts and social concepts, providing clear creative rationale, and guiding feedback through to final execution while keeping campaigns on track and expectations aligned.
• Act as the creative bridge between clients, podcast hosts and production teams, ensuring brand objectives are effectively integrated while maintaining the authenticity of each show.
• Take client ideas and campaign requirements and translate them into compelling formats, narratives and executions across podcasts, YouTube, social and wider digital platforms.
• Write copy and develop creative treatments for ads, social content, video, podcast integrations and wider commercial shoots.
• Support the development of new commercial content formats that make the most of Goalhanger’s IP, talent and cross-platform audiences.
• Stay close to emerging formats, internet culture, creators and platform trends, bringing new ideas and inspiration into commercial campaigns and identifying opportunities for brands to engage audiences in fresh ways.
• Help test and develop new creative approaches, using audience and campaign learnings to improve and evolve future formats.
• Support the end-to-end production of commercial content, including scheduling, budgeting, bookings, talent coordination and shoots at the Goalhanger studio and across UK and international locations.

Requirements

• Experience creating and delivering original branded content for a publisher, broadcaster, brand, media agency, production company or creator.
• Strong client-facing and presentation skills, with the confidence to present ideas, explain creative decisions, manage feedback and build positive relationships with clients.
• A strong instinct for making branded content feel native to a show, talent and audience, while delivering against clear client objectives.
• Excellent creative development, copywriting and storytelling skills, with an understanding of how ideas can work across podcast, YouTube, social and other digital platforms.
• A deep understanding of YouTube, Instagram, TikTok, Facebook, X, Snapchat and long-form podcast platforms such as Apple Podcasts and Spotify.
• A strong instinct for format development, with the ability to identify compelling hooks, clear structures and satisfying audience payoffs.
• Curious and immersed in internet culture, creators, trends and emerging formats, with an instinct for what audiences genuinely find interesting and engaging.
• A creative problem-solver who is comfortable responding to feedback, adapting ideas and finding solutions that work for both the client and the show.
• Highly collaborative, with the ability to work effectively across clients, commercial teams, talent and production.
• Excellent attention to detail, particularly around accuracy, client amends, scripts, formatting and version control.

Benefits

• Competitive salary and benefits, plus opportunities for growth within the role as our team and content portfolio expand.