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7 marketing jobs

the LEGO Group logo
7 days ago

Sr Copywriter, Social Media Creative

the LEGO Group

Boston, MA (Hybrid)Full time$75K/yr – $113K/yr
TikTok logo
2 weeks ago

Creative Copywriter, GIMC GBM

TikTok

New York City, NY (On-site)Full time$97K/yr – $220K/yr
tmp logo
3 weeks ago

Creative Copywriter

tmp

USA (Remote)Full time$65K/yr – $75K/yr
Virginia Information Technologies Agency logo
3 weeks ago

Creative Copywriter

Virginia Information Technologies Agency

Richmond, VA (Hybrid)Full time$58K/yr – $75K/yr
DCC Marketing logo
5 weeks ago

Creative Copywriter

DCC Marketing

Decatur, IL (Hybrid)Full time$40K/yr – $50K/yr
PopSockets logo
3 months ago

Creative Copywriter

PopSockets

Boulder County, CO (Hybrid)Full time$72K/yr – $80K/yr
4 months ago

Creative Copywriter

VASA FITNESS

Denver, CO (On-site)Full time$65K/yr – $75K/yr

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Find marketing roles you could actually win

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Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
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7 jobs
the LEGO Group logo

Sr Copywriter, Social Media Creative

the LEGO Group

Boston, MA (Hybrid)

$75K/yr - $113K/yrIn-houseFull-timeSenior level
7 days ago
TikTok logo

Creative Copywriter, GIMC GBM

TikTok

New York City, NY (On-site)

$97K/yr - $220K/yrIn-houseFull-timeMid level4+ years exp.
2 weeks ago
tmp logo

Creative Copywriter

tmp

USA (Remote)

$65K/yr - $75K/yrAgencyFull-timeMid level2+ years exp.
3 weeks ago
Virginia Information Technologies Agency logo

Creative Copywriter

Virginia Information Technologies Agency

Richmond, VA (Hybrid)

$58K/yr - $75K/yrIn-houseFull-timeMid level3+ years exp.
3 weeks ago
DCC Marketing logo

Creative Copywriter

DCC Marketing

Decatur, IL (Hybrid)

$40K/yr - $50K/yrAgencyFull-timeMid level3+ years exp.
5 weeks ago
PopSockets logo

Creative Copywriter

PopSockets

Boulder County, CO (Hybrid)

$72K/yr - $80K/yrIn-houseFull-timeMid level3+ years exp.
3 months ago

Creative Copywriter

VASA FITNESS

Denver, CO (On-site)

$65K/yr - $75K/yrIn-houseFull-timeMid level3+ years exp.
4 months ago
the LEGO Group logo
the LEGO Group

Sr Copywriter, Social Media Creative

Boston, MA (Hybrid)

$75K/yr – $113K/yrSenior LevelFull time

Posted 7 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive global and local creative storytelling for LEGO campaigns, shaping concepts from brief to final assets and collaborating with strategy, production, and cross-functional teams.

  • Lead concept development and messaging across digital, social, and broadcast.
  • Spearhead collaboration with strategy, production, and creative teams to meet marketing objectives.

Job Description

Responsibilities

  • Work on the identity of social campaigns through impactful, on-brand copywriting.
  • Work with writers and content creators in developing ideas, scripts, headlines, and messaging frameworks.
  • Ensure storytelling is clear, engaging, and culturally relevant across platforms (digital, social, retail, broadcast).
  • Collaborate with strategists and art directors to build narratives that meet marketing objectives and resonate with diverse audiences.
  • Work with project teams to create great conceptual work.
  • Drive creative excellence, and impact on business, by creating, adapting and making work on global and local creative platforms and innovation and social media campaigns for the LEGO® Brand.
  • Demonstrate a deep understanding and familiarity with modern advertising, digital and social marketing practices
  • Work and collaborate in direct campaigns at franchise level across the OESP ecosystem
  • Collaborate with strategy early on to ensure clear, strong creative briefs that meet marketing objectives
  • Help the development of ideas from concept to playbook to final execution

Requirements

  • Strong portfolio that demonstrates conceptual thinking, social media, storytelling craft, and versatility across channels integrated campaigns.
  • Mid-level experience writing and leading messaging for global campaigns, from headlines to scripts to social-first concepting.
  • Experience at advertising agencies or other creative companies
  • Ability to adapt tone of voice to different audiences and product lines, while staying consistent with the brand's voice.
  • A proven track-record of delivering influential and creative solutions
  • Ability to lead and craft conceptual advertising executions from brief to production
  • Strong presentation skills, with the ability to engage and inspire senior partners
  • Proven capability to thrive in a fast-paced environment while managing multiple projects
  • Collaborative spirit, with the ability to lead teams effectively
  • Strong prioritization skills, a curiosity for learning and a growth mindset

Benefits

  • Family   Care   Leave –  We offer enhanced paid leave options for those important times.
  • Insurances –  All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing  – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
  • Colleague   Discount  – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus  – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
  • Your workplace –  When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
the LEGO Group logo

the LEGO Group

4.0 Glassdoor

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded in 1980
Billund, Region of Southern Denmark, DNK
20K employees (2,826 in marketing)
www.lego.com/en-gb/aboutus/careers
76% recommend to a friend

Traffic Signals

Monthly Visitors
60.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
44.9%
Direct
48.6%
Referral
3.4%
Social
1.5%
Paid
1.4%

Headcount Trend

Current headcount: ~21.1K

Marketing Team

Marketing Team Size
1,795 (9% of company)
Median Career Experience
11 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
7

People

Founders / CEO

Niels B. Christiansen
Niels B. Christiansen
CEO
At the company for 8 years 10 months

HR / Recruitment

Gerardo Cepeda
Gerardo Cepeda
HR-recruiter
At the company for 10 years 10 months
Rikke Rasbøl
Rikke Rasbøl
Sr. Talent Acquisition Consultant
At the company for 3 years 9 months

Marketing Leadership

Krista Kuehn
Krista Kuehn
Senior Art Director | LEGO Brand Retail, Campaigns
At the company for 13 years 7 months
Sampo Salonen
Sampo Salonen
Global Senior Brand Manager, Brand Campaigns
At the company for 5 months
Helen Hayes, MBA
Helen Hayes, MBA
Marketing Project Manager
At the company for 1 year 5 months
Evan F.
Evan F.
Brand Manager, Preschool
At the company for 1 year 7 months

Recent News

The LEGO Group Launches Replica Set of the FIFA World Cup Trophy
Dec 9, 2025 • The Toy Book
LEGO Group and FIFA give fans chance to build football’s ultimate prize
Dec 5, 2025 • City Life Org
Brick by brick: Mechanical engineering alum builds career at the LEGO Group
Dec 3, 2025 • Boise State University
Hunter Price International Pools Resources With The LEGO Group
Dec 3, 2025 • License Global
Hunter Price International and The LEGO Group Team Up
Dec 3, 2025 • Total Licensing
The LEGO Group and FIFA World Cup 2026 Kick off New Collaboration
Dec 3, 2025 • Jedi News
From Plastic to Paper: The LEGO Group Incorporates Eco-Friendly Packaging
Nov 26, 2025 • The Toy Book
Welcome to Brick-ulous Las Vegas: The LEGO Group and Formula 1® bring LEGO® built moments for fans to the FORMULA 1 LAS VEGAS GRAND PRIX 2025
Nov 24, 2025 • WebWire
Formula 1® and the LEGO Group bring extra flair to the Las Vegas Grand Prix 2025
Nov 24, 2025 • Speedway Digest
LEGO Group Breaks Ground on $360M Regional Distribution Center in Virginia
Nov 24, 2025 • REBusinessOnline
The LEGO Group Joins F1 Academy as Multi-Year Partner
Nov 21, 2025 • The Toy Book
Lego Set To Debut A F1 Academy Team In 2026
Nov 20, 2025 • Forbes
LEGO Racing hits the F1 ACADEMY grid in 2026, with Esmee Kosterman behind the wheel, in first-of-its-kind partnership
Nov 19, 2025 • F1 Academy
The LEGO Group breaks ground on new Regional Distribution Center in Virginia to support its US factory under construction
Nov 17, 2025 • WebWire
LEGO Pick a Brick Standard parts set to come back in the US and Canada
Nov 16, 2025 • Brick Fanatics
The LEGO Group Kicks Off the Holiday Season in Chicago with LEGO® Holiday Lane
Nov 8, 2025 • Choose Chicago
New LEGO Store in Richmond opens soon. Don't miss exclusive promotions
Nov 6, 2025 • The Progress Index
Hello, Is It Play You’re Looking For? The LEGO Group’s Holiday Campaign Invites Families to Rediscover the Magic of Togetherness!
Nov 4, 2025 • WebWire
Kuehne+Nagel and The LEGO Group Open New Regional Distribution Centre in Vietnam to Power Asia Pacific Growth - LM
Oct 31, 2025 • LM - Logistics Manager
The LEGO Group Celebrates 70 Years of the System in Play
Oct 29, 2025 • The Toy Book
Paladone Signs Licensing Deal with LEGO Group for New Product Line
Oct 27, 2025 • License Global
The LEGO Group Gets Festive with LEGO Holiday Lane, Latest Building Sets
Oct 24, 2025 • The Toy Book
Lego and DK Build On 25-Year Partnership with New Children’s Fiction List
Oct 16, 2025 • Publishers Weekly
DK, The LEGO Group to Launch New Children’s Fiction List with Award-Winning and Bestselling Authors and Illustrators
Oct 15, 2025 • License Global
LEGO Group Phasing Out Natural Gas to Cut GHG Emissions
Oct 15, 2025 • ESG Today
The LEGO Group Unveils LEGO® Code Break: One Epic Quest to Unite Gaming Fandoms in San Diego
Oct 14, 2025 • KPBS
LEGO Group's First US Manufacturing Campus Reaches Construction Milestone
Oct 14, 2025 • Engineering News-Record
LEGO Group Empowers Children to Step Into MRI Scans with Confidence and Courage
Oct 13, 2025 • Little Black Book
Play-based LEGO® MRI Scanner set reduces anxiety and sedation for children in hospitals worldwide
Oct 13, 2025 • PR Newswire
Building Blocks of Design Law: CJEU rules on LEGO Group Modular Design Protection
Oct 13, 2025 • Crowell & Moring LLP
Toys"R"Us® Brings Back "Bricktober" With The LEGO Group
Oct 9, 2025 • PR Newswire
That’s No Moon, It’s The LEGO Group’s Latest Death Star Set
Oct 3, 2025 • StarWars.com
LEGO manufacturing facility in Chester reaches major construction milestone
Oct 3, 2025 • The Progress Index
Dentsu’s SMG Studio, the LEGO Group and Fictions launch LEGO® Party!
Oct 2, 2025 • WebWire
Lego’s $1B Chesterfield facility nears 35% completion
Oct 1, 2025 • Virginia Business
LEGO Group to Acquire 29 Discovery Centres from Merlin Entertainments for $250M
Sep 26, 2025 • FTN news
The LEGO® Group to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments
Sep 24, 2025 • Merlin Entertainments
New home sales hit three-year high; Lego Group to buy Discovery Centers; Bill targets construction worker shortage
Sep 24, 2025 • CoStar
The LEGO Group to acquire Discovery Centres from Merlin Entertainments
Sep 24, 2025 • InPark Magazine
Merlin Entertainments sells Legoland Discovery Centers to Lego Group
Sep 24, 2025 • Attractions Magazine
The LEGO Group Acquires Discovery Centers from Merlin Entertainments
Sep 24, 2025 • The Toy Book
Lego to buy discovery centres from entertainment giant in £200m deal
Sep 24, 2025 • The Independent
Building Confidence And Creativity At LEGO’s She Built That NYC Event
Sep 22, 2025 • Forbes
James Gunn says Lego Batman: Legacy of the Dark Knight will let players experience the character "maybe as fully as they ever have"
Sep 22, 2025 • GamesRadar+
Fortnite Will Let You Pretend Daft Punk Is Getting Back Together This Weekend
Sep 22, 2025 • GameSpot
All 2025 LEGO Advent Calendar sets now at Amazon lows from $25: Star Wars, Minecraft, Harry Potter, Frozen, more
Sep 21, 2025 • 9to5Toys
Next Zelda LEGO set rumoured to be Ocarina of Time diorama featuring Ganondorf
Sep 19, 2025 • My Nintendo News
Campaign Trail: Lego transforms Tom Holland to celebrate creativity
Sep 19, 2025 • Marketing Dive
There will apparently be 20 retail LEGO Pokemon sets released next year
Sep 19, 2025 • My Nintendo News
Miles Morales' Mask Lego Set Is 60% Off At Walmart Just Two Months After Launch
Sep 19, 2025 • GameSpot
Official 1,342-Piece Xbox 360 Console Building Set Gets $50 Discount
Sep 18, 2025 • GameSpot
Lego Spider-Verse Minifigure Collection Is Back In Stock At Amazon
Sep 18, 2025 • GameSpot
New Stranger Things Script Books Get Limited-Time Discounts At Amazon
Sep 16, 2025 • GameSpot
Lisbon hosts Europe's largest Lego exhibition
Sep 16, 2025 • Portugal News
Everest Toys placed into receivership after bank ends lending relationship: docs
Sep 15, 2025 • BNN Bloomberg
Lego Super Mario: The Mighty Bowser Is On Sale At Amazon Right Now
Sep 15, 2025 • GameSpot
Score the 2025 LEGO Star Wars Advent Calendar set on sale at $38 before it sells out, more from $25
Sep 15, 2025 • 9to5Toys
I so want this Lego iMac, but there's a problem with that
Sep 15, 2025 • T3
Tempe, Arizona becomes the new home of the LEGO Group’s Consumer and Shopper Engagement team
Sep 12, 2025 • WebWire
Four decades of Mario: What the industry has learned from one of gaming's most iconic characters
Sep 12, 2025 • PocketGamer.biz
Kuehne+Nagel and the LEGO Group open new regional distribution centre in Vietnam to support Asia Pacific growth
Sep 10, 2025 • Kuehne+Nagel
Lego Star Trek Reveal Brings The Final Frontier To Bricks
Sep 10, 2025 • GameSpot
LEGO Voyagers getting Nintendo Switch 2 version 15th September
Sep 10, 2025 • My Nintendo News
Celebrate the Season: The LEGO Group Unwraps Two Festive Holiday Sets for 2025
Sep 9, 2025 • WebWire
The LEGO Group Unwraps Two Festive Holiday Sets for 2025
Sep 9, 2025 • Jedi News
Ayrton Senna captivates Gen Z: 6 in 10 young americans connect with the racing legend
Sep 9, 2025 • PR Newswire
Step Into A World Of Imagination At The Lego Group's Boston Hub
Sep 8, 2025 • Interior Design Magazine
Get Free Sega Genesis Lego Controller From The Lego Store For A Limited Time
Sep 8, 2025 • GameSpot
LEGO is about to boldly go where it has never gone before after officially confirming new Star Trek sets
Sep 8, 2025 • 9to5Toys
LEGO Group taps Tom Holland to reignite spirit of play in new campaign
Sep 5, 2025 • marketech apac
LEGO Group: Improving Sustainability in its Supply Chain
Sep 5, 2025 • Sustainability Magazine
The gender gap in math widened in the pandemic. Schools are trying to make up lost ground
Sep 5, 2025 • AP News
How Expansion is Empowering The LEGO Group's Growth
Sep 4, 2025 • Procurement Magazine
LEGO Expands Global Footprint as Demand and Profits Rise
Sep 4, 2025 • Manufacturing Digital Magazine
The LEGO Group Unveils Giant LEGO Death Star Set
Sep 4, 2025 • The Toy Book
That’s no moon – It’s Lego’s 9,000+ piece Death Star
Sep 4, 2025 • Stuff.co.za
Lego's most expensive set ever is the $1,000 Death Star
Sep 4, 2025 • TechSpot
LEGO unveils its most massive set yet with the new $1,000 Star Wars UCS Death Star and 38 minifigures
Sep 4, 2025 • 9to5Toys
The LEGO Group: Consumer Demand & Supply Chain Expansion
Sep 3, 2025 • Supply Chain Digital Magazine
LEGO SEGA Genesis Controller officially revealed with micro-scale Green Hill Zone Sonic scene
Sep 3, 2025 • 9to5Toys
"The Mega Drive deserves better" - A Lego Sega Genesis Controller is coming soon, but it won't be easy to get
Sep 3, 2025 • GamesRadar+
The LEGO Group: ‘HR leaders need to be at the forefront of pay transparency - we have a serious and long journey ahead’
Sep 2, 2025 • unleash.ai
Lego Batman Animated Series 3D Wall Art Gets Rare Discount At Walmart
Sep 2, 2025 • GameSpot
The Gaming Handheld from Your Childhood Is Now A Lego Set: Here’s How to Preorder the Lego Game Boy Online
Sep 2, 2025 • Variety
Lights, Camera, Play! Tom Holland and his brothers join forces with the LEGO Group to inspire kids and families to never stop playing
Sep 2, 2025 • WebWire
'Odyssey' script the best Holland 'ever read'
Sep 2, 2025 • The Express Tribune
The LEGO Group - Official 'Never Stop Playing' Short
Sep 1, 2025 • IGN
Nike and Lego Join Forces on a New Collection Featuring Sneakers, Sets, Apparel and More
Sep 1, 2025 • Variety
Here are the LEGO sets releasing in September 2025 from Icons, Ideas, DC, Marvel, Disney, more + advent calendars and GWPs
Sep 1, 2025 • 9to5Toys
5 LEGO Sets Retiring In 2025 That Are Worth Picking Up
Aug 31, 2025 • SlashGear.com
LEGO Store Opens at Atlanta’s Perimeter Mall
Aug 30, 2025 • The Atlanta Voice
Mattel, A New Contender For The LEGO Crown?
Aug 30, 2025 • Bricks n’ Brackets
Check Out This LEGO Classic Bondi Blue iMac G3
Aug 29, 2025 • MacRumors
Back To The Future Trilogy Gift Set With Mini Gibson Guitar Replica Restocked At Amazon
Aug 29, 2025 • GameSpot
LEGO Pauses Standard ‘Pick a Brick’ Service in Canada
Aug 29, 2025 • iphoneincanada.ca
LEGO announces the Ideas Gremlins: Gizmo set release from its 80s-themed challenge
Aug 29, 2025 • 9to5Toys
This iMac G3 LEGO idea is as unlikely to get approved as it is awesome
Aug 28, 2025 • 9to5mac
SEGG Media backed Veloce Media Group boasts strong quarter with blue-chip partnerships for newly acquired Quadrant
Aug 28, 2025 • SEGG Media Corporation
Coca-Cola accused of 'dismantling' critical international agreement: 'Smokescreen'
Aug 28, 2025 • The Cool Down
The LEGO Group Builds Toward the Future with Strong H1 2025 Earnings Results
Aug 27, 2025 • The Toy Book