Country Communications Specialist (PR)

London, UK (Unknown)

Salary Not AvailableSenior Level5+ years expPermanent

Posted 3 months ago

Job Summary

Own media relations and PR operations for a global consumer brand, coordinating agency partners, overseeing reactive and proactive storytelling, and protecting reputation across product launches and campaigns.

  • Own media relations and campaign delivery across proactive, reactive and activist communications.
  • Coordinate PR projects with agencies, manage inbox and media inquiries, and monitor coverage for insights.
  • Identify emerging issues and opportunities to raise brand profile while protecting reputation.

Job Description

  • Support the delivery of the Commercial and Corporate PR strategies through media relations, campaigns and communications projects.
  • Implement media and stakeholder engagement plans across reactive, proactive and activist communications.
  • Work closely with PR agency partners to coordinate the planning and delivery of PR projects, including product launches and purpose-led campaigns, ensuring they’re delivered on time and to a high standard.
  • Manage the PR inbox, responding to media enquiries in a timely and professional manner, working with subject matter experts across the business where required.
  • Monitor media coverage daily, identifying emerging issues, trends and opportunities, and share regular updates and insights with stakeholders.
  • Assist with responding to issues as they arise and help protect IKEA’s reputation
  • Draft and edit high-quality press materials, including press releases, media statements, briefing documents and Q&As, supporting proactive media outreach and story pitching.
  • Track, evaluate and report on media coverage and campaign performance to measure impact and inform future activity.
  • Build and maintain good relationships with journalists, media contacts and other external stakeholders
  • Stay up to date with the media landscape, identifying new opportunities to raise IKEA's profile and enhance brand reputation.
IKEA logo

IKEA

3.8 Glassdoor

The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment.The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers. The IKEA retail business is operated through a franchise system. Today, 12 different groups of companies market and sell the IKEA product range under franchise agreements with Inter IKEA Systems B.V. Any jobs published on this page are offered by different companies operating under the IKEA Trademark. IKEA was founded in Sweden in 1943.

Founded in 1974
Delft, South Holland, NLD
93K employees (11,843 in marketing)
69% recommend to a friend
81% CEO approval

Salaries

Communications median pay in the United Kingdom

£43K/yr

Most pay falls between £33K and £60K. Based on 101 salaries.

See all IKEA salaries

Marketing Team

Marketing Team Size
5,771 (6% of company)
Median Tenure
4.9 years

Traffic Signals

Monthly Visitors
224.6M
Monthly Google Ads Budget
$2.9M
Traffic Source Mix
Search
49.9%
Direct
44.8%
Referral
2.8%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~93.1K
IKEA logo

Country Communications Specialist (PR)

IKEA · London, UK · Unknown