Copywriter

Responsibilities

• Create compelling copy across advertising, CRM, digital, web, social, video and campaign communications
• Develop creative ideas and messaging in partnership with designers and stakeholders
• Adapt tone, storytelling and content for different audiences, products and channels
• Help evolve and champion our brand tone of voice across the business
• Use customer insight, testing and performance data to continuously improve content effectiveness
• Present and explain creative recommendations with confidence
• Work closely with marketing, product, legal and compliance teams to deliver engaging and compliant communications
• Contribute to creative reviews, workshops and ideation sessions to help raise the quality of our work

Requirements

• Experience creating high-quality copy across multiple channels, including CRM, digital, social, web and campaign communications
• Outstanding writing, editing and proofreading skills
• Strong understanding of brand strategy, positioning and tone of voice, with the ability to translate brand principles into clear, engaging and consistently on-brand communications
• Experience developing creative concepts and working collaboratively with designers
• The ability to simplify complex information into clear, engaging customer communications
• An understanding of how copy influences engagement, conversion and customer behaviour
• Experience working within regulated or complex environments
• Strong stakeholder management and communication skills
• A portfolio that showcases creative thinking, excellent writing craft with impact
• Financial services experience is beneficial, particularly within CRM and customer communications, but isn't essential for someone with the right mindset and transferable experience.