Copy of Senior Paid Social Manager (London)

Manchester, UK (Hybrid)

£45K/yr – £52K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own and elevate a high impact paid media practice across a portfolio of clients with responsibility for strategy, client leadership, and measurable performance outcomes.

  • Lead multi channel paid strategy and test and learn roadmaps across accounts.
  • Mentor Paid Managers and own senior client conversations with CMOs and Marketing Directors.
  • Set analytics, forecast revenue, manage scope and budget, and drive performance discipline.

Job Description

Responsibilities

  • Lead performance media across a portfolio of high-stakes clients - owning the strategy, the work and the outcomes.
  • Be the senior face of TGI's paid practice for your accounts.
  • Set multi-channel paid strategy across your portfolio - the approach, the KPIs, the test-and-learn roadmap.
  • Lead senior client conversations on performance, planning and growth.
  • Bring outside-in thinking to client briefs: industry context, platform shifts, what competitors are doing.
  • Pressure-test plans against real-world results and adjust at speed.
  • Mentor and line-manage Paid Managers and Senior Execs - review work, set the craft bar, give structured feedback that sticks.
  • Lead pitch contributions on paid strategy and run sessions internally to develop the team.
  • Build career paths for the people you lead and own their progression conversations.
  • Set the analytics framework across your accounts; surface trends across campaigns and turn them into agency-wide best practice.

Requirements

  • Senior paid track record. 5+ years in performance media, with a sharp portfolio of senior-led campaigns at meaningful scale.
  • A confident senior face for clients. You can hold the room with CMOs and Marketing Directors - calmly, with data and conviction.
  • A people leader. You've actively coached and developed paid talent and can show how your team has grown under you.
  • Strategically sharp. You think in roadmaps and test plans, not just campaigns. You bring outside context into the room.
  • Creative-fluent. You partner well with creative leads, brief sharply, and know how to unlock paid-first work.
  • Commercially confident. Forecast ownership, margin awareness, scope discipline - these are second nature.
  • Calm in a crisis. Performance dips, platform outages, last-minute pivots - you steady the ship and lead the response.
  • A craft champion. You set the bar on the basics - naming, structure, QC, reporting - and hold the team to it.
  • AI-fluent. Gemini/Claude/Perplexity plus platform-native AI - you've got a point of view on what's working and you're shaping how the team uses it.
  • Curious about what's next. AI in paid, signal loss, retail media, emerging platforms - you've got a point of view and you're shaping it.
  • A culture fit for TGI. Kind, low-ego, ambitious. You want to help build brands people believe in.

Preferred

    Benefits

    • Competitive Base Salary range - £45,000 - £52,000
    • Company bonus scheme up to 10% of salary based on personal & company performance
    • Hybrid remote working - Tuesday & Thursday in office
    • Monthly Travel Budget
    • Monthly Wellness budget
    • Company pension scheme
    • Enhanced maternity, paternity and sick pay
    • Flexible hours: we allow our team to set their own time. We trust our team to get their work done on their schedule
    • Fast growing company and opportunity to grow with the team
    • Open-minded culture, welcoming thoughts and ideas to be shared
    The Good Influence logo

    The Good Influence

    We are the purpose-driven social-first creative agency, built to power the disruptor brands changing the world through culture, community, commerce & creativity.Our mission is to influence the world for GOOD. 🌱We drive the digital growth of businesses that really matter through award-winning work across social, influencer, paid & strategy, offering a safe haven to brands that wish to be part of our community of like-minded clients driving real and positive impact. 🚀We put the good back in social ✨

    Founded in 2020
    London, England, GBR
    28 employees (12 in marketing)

    Traffic Signals

    Monthly Visitors
    1.2K
    Traffic Source Mix
    Search
    31.1%
    Direct
    53.8%
    Referral
    6.3%
    Social
    7.7%
    Paid
    1%

    Headcount Trend

    Current headcount: ~30

    Marketing Team

    Marketing Team Size
    8 (29% of company)