Content Marketing Executive at Imagine Learning | Glasgow, UK

Imagine Learning

Content Marketing Executive

Glasgow, UK (Hybrid)

Salary Not AvailableMid Level1+ years exp

Posted 2 months ago

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Job Summary

Own content marketing for Imagine Learning UK’s core math program, shaping multi-channel campaigns to drive traffic, engagement, leads, and retention while maintaining brand voice across markets.

Content Engine: Create multi-channel content (email, web copy, ads, stories, infographics, videos, blogs, social) to support integrated campaigns.
Campaign Design: Collaborate on cross-state content for the core math program, aligning messaging and assets with campaign goals.
Market Insight: Conduct market research to inform strategy, audience targeting, and content optimization for lead generation and retention.

Job Description

Responsibilities

Create compelling marketing content for multiple channels including email campaigns, web copy, ads, customer success stories, infographics, video scripts, blog posts and social media posts
Assist in designing and developing content for integrated campaigns, particularly for the core math program in California and other states
Develop content marketing initiatives and campaigns to drive traffic, engagement and leads to deliver sales and customer retention
Carry out market research
Write copy that is clear, concise, grammatically correct, and follows brand guidelines
Perform other duties as required

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Public Relations, Journalism, English or relevant field
1 year of related experience; or an acceptable combination of education and experience