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Responsibilities

Develop and implement a comprehensive social media strategy that aligns with MBU’s brand identity, goals, and initiatives.
Conduct regular social media audits to assess the effectiveness of strategies and adjust tactics accordingly.
Keep abreast of the latest social media trends, tools, and technologies.
Create and curate engaging content for various social media platforms including but not limited to Facebook, Instagram, TikTok, and LinkedIn.
Manage the creation and promotion of events, ensuring high visibility and engagement among target audiences.
Provide ongoing support and resources to affiliate partners to enhance their social media presence and maintain brand consistency.
Foster a vibrant online community by engaging with users, responding to comments, and moderating discussions in a timely and professional manner.
Share relevant events and updates across multiple pages and groups to ensure broad dissemination of information.

Requirements

Bachelor’s degree in marketing, communications, journalism, design, or a closely related field
Strong visual aesthetic and experience with multimedia storytelling. (2+ years)
Proficiency in using tools for composing mobile stories for digital storytelling, including smartphones, tablets, and associated apps. (1+ years)
Experience measuring, analyzing, and reporting social media metrics to measure the success of campaigns, meet project goals, and optimize for future projects. (2+ years)
A demonstrable commitment to promoting and enhancing diversity. (1+ years)
Excellent written, verbal, and interpersonal communication skills.(2+ years)

Preferred

Proficiency in Adobe AfterEffects and Premiere Pro
Experience in photography and videography (Canon preferred)
Experience working within a brand system/marketing agency

Benefits

Paid vacation and sick leave
15+ paid holidays a year
Affordable health insurance
Tuition benefit for faculty/staff, children, and spouses on MBU courses

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Content Creator and Social Media Manager – Office of Integrated Communication

Content Creator and Social Media Manager – Office of Integrated Communication

Mary Baldwin University

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