Own the hands-on content engine for Instagram and TikTok, turning Tropic’s brand into platform-native, trend-aware videos that move engagement.

• Responsibilities: Generate fresh, original content ideas designed to drive engagement across Instagram and TikTok, based on the strategy set by the Social Media Manager
• Responsibilities: Translate the Tropic brand—our identity, values, and way of doing things—into content formats and styles that are right for each platform and its audience
• Responsibilities: Help define and shape what Tropic looks and feels like on Instagram and TikTok, navigating platform nuances while keeping our essence intact
• Responsibilities: Shoot and produce content using an iPhone in environments from office to warehouse to on-the-go to Tropic events
• Responsibilities: Edit content using tools such as CapCut or similar, ensuring a native, platform-first feel
• Responsibilities: Confidently appear on camera when needed, bringing personality and energy to content
• Responsibilities: Capture reactive, trend-led content quickly and creatively
• Responsibilities: Get involved in street-style interviews, behind-the-scenes footage, GRWM and day-in-the-life style content
• Responsibilities: Collaborate with the wider marketing and brand teams to align content with campaigns and key moments
• Responsibilities: Continuously test and learn, iterating on content based on performance and engagement