Prudential Financial

Consumer Social Media Strategist

Newark, NJ (On-site)

Job Classification Marketing & Communications - Communications The Company Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 150 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth. Prudential’s Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world. The Role The Consumer Social Media Strategist is responsible for leading the strategy, planning, and execution of Prudential’s consumer-facing social media presence across Instagram, Facebook, TikTok, YouTube, Reddit and emerging platforms. This role owns how the Prudential brand shows up in social — translating brand strategy, consumer insights, cultural intelligence, and real-time performance data into platform-native, social-first content that drives brand relevance, trust, and consideration, while also supporting key business narratives and priorities. Equal parts strategic leader and hands-on content driver, this role serves as the center of expertise for consumer social media — with deep ownership of channel strategy, performance optimization, and long-term creative effectiveness. The Consumer Social Media Strategist partners closely with Brand Advertising, Sponsorships, Paid Media, Business Marketing, Communications, Analytics, and Compliance to ensure tight collaboration and cohesive execution across the enterprise. This role is supported by a content strategist/executor and plays a key role in guiding, prioritizing, and elevating the team’s consumer social output. Key Responsibilities Social Strategy & Channel Ownership Lead and own Prudential’s enterprise consumer social media strategy across platforms (Instagram, Facebook, TikTok, YouTube, and emerging channels). Define clear platform roles, audience targets, content pillars, and narrative frameworks aligned to brand strategy and business objectives. Maintain a social-first mindset, ensuring strategies and content are designed for how consumers actually engage on platforms — not adapted from other channels. Serve as the center of knowledge for consumer social media best practices, platform evolution, and cultural relevance. Identify and leverage cultural moments, platform trends, and timely opportunities for meaningful brand participation. Content Strategy, Direction & Execution Translate brand positioning, consumer insights, and business priorities into clear content strategies and creative briefs for short-form video, static content, and storytelling assets. Provide strategic direction to the Social Content Lead, internal creative partners, and agency teams to ensure content is platform-native, engaging, and performance-oriented. Balance long-term narrative building with always-on and real-time content execution, adjusting based on performance and cultural relevance. Ensure content strategies both advance brand goals and support key business narratives, product priorities, and enterprise initiatives. Campaign Leadership & Cross-Functional Collaboration Lead consumer social media strategy for social-first campaigns, seasonal initiatives, and priority moments. Partner closely with Paid Media team to align organic and paid social strategies, amplification plans, and test-and-learn agendas. Drive strong collaboration across Brand, Sponsorships, Business Marketing, Communications, Analytics, and other functional partners to ensure cohesive planning and execution. Provide hands-on social media support at key Sponsorships and Event activations. Act as a strategic thought partner to internal stakeholders, helping teams understand how social media can best support their objectives. Performance, Insights & Optimization Maintain real-time visibility into channel and campaign performance, identifying opportunities for in-market optimizations and enhancements. Partner with analytics and insights teams to define KPIs, analyze results, and translate data into actionable recommendations. Apply performance learnings, audience behavior insights, and competitive intelligence to continuously refine strategy and creative effectiveness. Build a long-term learning agenda to improve content performance, platform strategy, and brand impact over time. Governance, Risk & Compliance Ensure all consumer social content aligns with brand standards, regulatory requirements, and enterprise social governance. Partner with Legal, Compliance, and Reputation teams to manage approvals and ensure responsible, low-risk execution without sacrificing creativity or timeliness. Help balance innovation and speed with the realities of a regulated environment. Qualifications 6+ years of experience in social media strategy, content, or channel management within a brand, agency, or regulated industry (financial services experience preferred, but not required). Deep understanding of platform-native best practices, particularly for TikTok, Instagram (Reels), and YouTube (Shorts). Proven experience developing and owning channel-level strategies for large or complex brands. Strong strategic thinking skills with the ability to translate insights into actionable plans and creative direction. Experience working cross-functionally with brand, business, paid media, analytics, and communications teams. Comfortable managing agency partners and collaborating with internal creative teams. Strong storytelling, communication, and presentation skills. Ability to navigate complexity and legal/compliance workflows effectively. Familiarity with enterprise social tools such as Sprinklr or Hearsay is a plus. What We Offer You Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $114,500.00 to $188,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Market competitive base salaries, with a yearly bonus potential at every level. Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 401(k) plan with company match (up to 4%). Company-funded pension plan. Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development. Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs. Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week. Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.