Responsibilities

• Conduct comprehensive landscape analysis, define and analyse key audience segments, and execute qualitative and quantitative research to optimize communications strategy.
• Monitor media, social and engaged landscapes to track emerging themes, key voices, and campaign impact during critical moments.
• Establish success metrics, benchmarks, and KPIs to accurately measure performance and organizational impact.
• Build and maintain live, self-serve dashboards and a central repository, empowering stakeholders with real-time data access.
• Analyse website user behaviour to understand key user journeys, performance metrics, and to deliver tailored monthly performance presentations to cross-functional partners.

Requirements

• Bachelor's degree or equivalent practical experience.
• 5 years of experience working in a communications or marketing data and insights role, with research experience and methodologies.

Preferred

• Extensive experience working with Google Analytics, Brandwatch (social listening), Google Search Console, YouTube Analytics, Looker Studio for dashboarding, and PR/Comms reporting tools (such as NewsWhip).
• Strong numerical and analytical skills, with the ability to combine, interpret, and synthesize high volumes of complex data from a variety of sources.
• Excellent spoken, written, and visual communication skills, with the ability to translate technical data and trends into insightful commentary, practical recommendations, and compelling stories.
• Strong project management and stakeholder collaboration skills, with the confidence to collaborate with and advise a range of stakeholders in a changing environment.