Communications Executive

Responsibilities

• Organic and Executive Social Media: Manage the strategy and delivery of organic social media content for apetito | Wiltshire Farm Foods’ corporate channels, working closely with PR and Creative teams to align activity with campaigns and priorities. Support the planning, creation and management of social content for Executive and Board-level leaders, ensuring communications are authentic, consistent and aligned to our agreed tone of voice.
• Digital Reputation Management: Monitor and support the management of apetito | Wiltshire Farm Foods’ digital reputation across platforms such as Glassdoor, Trustpilot and Indeed. Track sentiment, identify themes and support timely, appropriate responses in line with agreed guidance and brand standards.
• Internal Communications Delivery: Deliver day-to-day internal communications activity, including gathering internal news, writing engaging stories, producing and distributing internal newsletters and publishing content across agreed internal channels to ensure colleagues are informed, connected and engaged.
• Brand, Tone of Voice and Storytelling Quality: Ensure all communications, particularly organic social and internal content, are consistently aligned to apetito | Wiltshire Farm Foods’ brand, tone of voice and values. Act as a guardian of quality and consistency across owned channels, maintaining a clear and distinctive voice.
• Content and Storytelling Collaboration: Work in close partnership with PR, Creative and Digital colleagues to adapt and amplify stories across internal and external owned channels, ensuring consistency of message, tone and visual identity.
• Measurement and Insight: Track communications activity and channel performance, using insight and feedback to support reporting and inform continuous improvement.
• Internal Events Support: Support the planning and delivering of internal events, ensuring smooth organisation, effective coordination, and strong colleague engagement throughout.
• Visits and Events Digital Support: Provide communications-focused digital support for visits and events activity, including supporting digital storytelling tools and content within the Visitor Centre and other key experiences.
• Wider Business Support: Contribute to wider Brand & Communications activity, supporting external events, business-wide campaigns and cross-functional initiatives as required.