Responsibilities

• Lead and coordinate our external communications
• Lead regular promo meetings with the team, and maintain an effective campaign calendar.
• Clarify responsibilities, follow up on actions, and keep campaigns moving.
• Coordinate contributions from editorial, events, sales, design and other colleagues.
• Create, commission or coordinate social, editorial, video and promotional content as needed.
• Use performance data to understand what is working and continually improve our approach.
• Delegate effectively and lead the other stakeholders: help create an organised marketing rhythm without becoming responsible for every routine administrative task.
• Lead our LinkedIn and wider social strategy
• Make LinkedIn (and other business-focused social channels) a central part of Steel Media’s communications and community strategy.
• Develop ideas, formats and campaigns that grow our reach and encourage genuine engagement with games industry professionals.

Requirements

• You are a proactive communications professional who is comfortable taking the lead and coordinating the work of others.
• Full of ideas and comfortable taking the initiative rather than waiting for detailed briefs.
• You are a social media native who understands the role of personality and online presence for the games industry.
• A strong understanding of LinkedIn in particular, and how it can support B2B relationships and commercial objectives.
• Experience in an editorial, marketing, PR, content-marketing, social-media or other audience-facing growth role.
• Excellent written English and the ability to make complex propositions clear and engaging. You are a strong writer and communicator with good editorial judgement.
• Commercial awareness and an understanding of how marketing, PR, content and community management support sales.
• Experience using analytics to evaluate and improve campaigns.
• Experience in games, media, events or B2B communications would be useful, but strong relevant experience from another sector is equally welcome. A love of the games industry and a gut understanding of its needs (or a willingness to learn and embrace all that) is essential.

Preferred

• Experience in games, media, events or B2B communications would be useful, but strong relevant experience from another sector is equally welcome.