Responsibilities

• Reporting directly to the founder to build an integrated brand & marketing strategy across all functions of the business
• Driving growth across wholesale, trade, retail B2B, D2C and ecommerce
• Owning brand positioning, tone of voice and creative direction
• Managing a £1m marketing budget
• Acting as the lead on go-to-market for every new app feature, product launch and campaign
• Growing the Marketing Team to build out a full stack marketing solution
• Diversifying from socials and Meta, developing non-digital marketing channels including PR, print media, TV, Radio and podcasts
• Introducing new brand guidelines, geared towards lifestyle
• Building trade marketing assets and campaigns to support supermarket, health food shop, warehouse club retail store and gym clients
• Developing joint promotions with sporting clubs

Requirements

• Marketing an app or subscription model
• Multi-channel marketing
• Building brands across wholesale, trade, retail B2B, D2C and ecommerce
• Managing multi-million pound budgets
• Acquisition, retention and marketing ROI

Preferred

• Resilience
• Self-effacing
• Flexibility
• Heightened emotional intelligence

Benefits

• £100-150k pa
• 25 days holiday + bank holidays
• Electric vehicle scheme
• Free on-site gym
• Employee discounts
• Enhanced sick pay scheme
• Enhanced maternity/paternity pay