The heart of Nevada shines through Travel Nevada—aka The Nevada Division of Tourism. It is focused on sharing the experiences, landmarks, and living legends that make the Silver State a one-of-a-kind destination. Through community collaborations and strategic partnerships, the organization showcases the sometimes-surprising, always-exciting treasures that bring people to Nevada. As a part of the Nevada Department of Tourism and Cultural Affairs, it promotes and markets the state as a tourism destination for domestic and international leisure and business travelers. Travel Nevada also administers grant programs for local entities to market travel and tourism offerings and publishes Nevada Magazine & Visitor Guide.