Responsibilities

• You own marketing strategy across the Hyprwork portfolio: brand direction, channel mix, budget allocation, customer acquisition and retention strategy, and the P&L for marketing spend.
• You set annual and quarterly marketing plans, defend them in the executive leadership team, and deliver against them.
• Paid acquisition is the engine of this business. You own the performance marketing function strategically, with five channel pod leads across Meta, Google, Native, AppLovin, and TikTok.
• You own the creative production machine that feeds every paid channel, with a Creative Manager and sub-leads across video editing, AI video, graphic design, and copy.
• You own how Hyprwork's brands show up across every customer touchpoint and how they compound value beyond the first purchase, including lifecycle and retention programs, RejuvaCare+ marketing, content and PR, and customer marketing programs.
• You inherit a team and the responsibility to develop it, managing the existing pod lead and creative director layer and building the next generation of marketing leaders.
• You sit on the executive leadership team and partner with Operations, CX, Revenue Operations, Supply Chain, Finance, Technology, and People and Culture to ensure marketing decisions land.

Requirements

• 7+ years in DTC marketing leadership, with at least 3 years as a CMO, VP of Marketing, or Head of Marketing at a DTC business doing $30M+ in annual revenue.
• Track record scaling a DTC business through paid acquisition with accountability for revenue targets, CAC and LTV economics, and a performance-first marketing function.
• Hands-on experience managing a creative production function, not just a brand team.
• Experience leading and developing senior marketing leaders across performance, creative, and brand tracks.
• Prior experience working alongside founders or executive sponsors in a scaling business.

Preferred

• Experience in health and wellness, supplements, beauty, or regulated consumer verticals.
• Experience with multi-brand portfolio expansion.
• Ability to operate effectively when founders remain involved and provide strategic guidance.

Benefits

• Direct partnership with founders who are deeply engaged strategically and committed to making the transition work.
• Full ownership of a marketing function inside a business that has scaled 12x in a year, with a clear path to multi-brand expansion.
• A team that is already built, already running, and ready for the leadership layer it has not had.
• The kind of seat that defines a career, not a resume line.