Category Marketing Manager (m/f/d), Dairy

Manchester, UK (Remote)

Salary Not AvailableMid Level

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional category growth and cross functional strategy with a focus on regional insights feeding a global plan, plus lead demand gen, pipeline, and sales enablement for major customers.

  • Regional strategy and growth plan ownership across matrix teams.
  • Pipeline generation and demand campaigns aligned with sales enablement.
  • Market intelligence and regional account planning to steer launches and category tactics.

Job Description

Responsibilities

  • Global category plan
  • Category Strategy: Represent their region and join a cross-functional team to develop the global category strategy (5+ yr horizon). Bring specific regional market trends, insights and unmet needs to shape the development of this global category plan. Contribute to the development of the regional technical roadmap for their category.
  • Category Business Reporting: Ensure results are reported consistently across the business. Guide the development of the budget & strategic plan for their category. Conduct on a regular basis an analysis of the profitability of the category and identify actions to improve it.
  • Customers & Growth
  • Customer Engagements & Opportunity Conversion: Participate in customer meetings to build market knowledge, inform solution development and help convert sales opportunities leveraging key insights. Support sales prospecting process through the development of target customer lists; Track progress on engaging with “must win” customers.
  • Market Intelligence: Market & competitor intelligence for the category. Identify share of wallet and headroom for growth by customer. Leverage inputs to shape strategy & plans.
  • Act as the Marketing lead for major category customers and shape account plans.
  • Regional category growth
  • Lead a cross-functional team to drive the implementation of the category annual growth plan.
  • Pipeline Development: Partner with Sales and technical service to drive opportunity pipeline growth for the category.
  • Prospecting: Support sales prospecting process through the development of target customer lists; Tracks progress.

Requirements

  • Bachelor’s degree in Business, Marketing, Food Science/Technology, or related field; postgraduate marketing qualification is a plus
  • Proven marketing experience, preferably in FMCG/food & beverage, with B2B ingredients exposure
  • Strong expertise in strategic marketing, including product launches, value proposition development, and go-to-market execution
  • Solid business acumen with ability to perform financial/category analysis and translate strategy into sales-driven tactics
  • Excellent storytelling and communication skills to build compelling, insight-led presentations and sales tools
  • Experience in international environments; fluent in English (written and spoken); SFDC and ingredient knowledge desirable

Preferred

  • Postgraduate marketing qualification is a plus

Benefits

  • Total Rewards Package – Competitive salary and performance-based pay recognizing your contributions to our success
  • Comprehensive Benefits & Wellness Support – Health, long-term savings, and resources for your physical, mental, and emotional well-being
  • Flexible Work Arrangements – We value flexibility to support you both professionally and personally
  • Career Growth – Learning, training, and development opportunities.
  • Employee Recognition Program – A culture of real-time appreciation, with personalized recognition rewards globally
  • Employee Referral Program – Refer top talent and earn a bonus if they’re hired