Campaign Engagement and Mobilisation Officer

London, UK (On-site)

£34K/yr – £35K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own and evolve the supporter journey and advocacy network for national and local policy campaigns, turning content, events, and training into action across a UK base of champions and volunteers.

  • Campaign Engagement: Build and optimise communications and mobilisation streams that convert supporters into active campaign participants.
  • Advocate Enablement: Identify and equip campaign champions with briefs and tools to influence decision-makers and raise Armed Forces issues.
  • Data & Governance: Lead the supporter database and engagement platforms with GDPR-compliant reporting that proves impact.

Job Description

Responsibilities

  • Develop and deliver engaging supporter communication and mobilisation strategies that drive participation in national and local policy campaigns.
  • Build, maintain and enhance campaign supporter journeys, working collaboratively with colleagues across Campaigns, Digital Marketing, Volunteering, Fundraising and Membership teams.
  • Create compelling, accessible and high-quality content across a range of channels, including email, social media, websites and supporter communications.
  • Coordinate campaign engagement activities, events and training opportunities that inform, inspire and empower supporters to take action.
  • Identify, develop and support campaign champions and advocates across the UK, equipping them with the tools and briefings needed to influence decision-makers and raise awareness of Armed Forces issues.
  • Lead on the management and development of campaign supporter databases and engagement platforms, ensuring excellent data governance, GDPR compliance and effective reporting on campaign impact.

Benefits

  • 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
  • Enhanced paid maternity, paternity and adoption leave
  • Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service
  • Range of flexible working options may be available, depending on your role
  • Employee Assistance Programme providing confidential counselling, financial and legal advice
  • Range of courses delivered by learning specialists to support your development goals and objectives
  • Opportunities to volunteer
  • Travel loans, Cycle to Work, and more!
Royal British Legion logo

Royal British Legion

3.7 Glassdoor

The Royal British Legion brings society together to recognise, remember, and support the Armed Forces community.We've been here since 1921, and we'll be here as long as they need us, to ensure their unique contribution is not forgotten.We are the country’s largest Armed Forces charity, with 180,000 members, 110,000 volunteers, 1,900 employees, and a network of partners and charities, helping us give support, whatever the need, whenever it’s needed.Our work is made possible thanks to the tremendous efforts of our members, supporters, volunteers, and employees. We will continue to use data and insight, learn from our successes, and adapt our ways of working and services to meet evolving needs, so that we can support more people and have an even greater impact on the Armed Forces community.

Founded in 1921
London, England, GBR
1.8K employees (70 in marketing)
74% recommend to a friend
64% CEO approval

Traffic Signals

Monthly Visitors
180.6K
Monthly Google Ads Budget
$87
Traffic Source Mix
Search
57.1%
Direct
21.3%
Referral
10.9%
Social
5.3%
Paid
4%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
70 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

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