Business Marketing Executive

London, UK (Remote)

Salary Not AvailableMid Level3+ years exp

Posted 1 month ago

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Job Summary

Own end-to-end event program across digital and in-person formats, coordinating cross-functional teams, promoting attendance, and driving post-event pipeline with ABM alignment.

  • Own event planning, logistics, speaker management, and budget oversight across multiple regions.
  • Collaborate with Partnerships, Social, Digital, Sales, BDR, and CS to align objectives and promotion.
  • Track registrations, attendance, engagement, and business impact to inform iterative improvements.

Job Description

Responsibilities

  • Coordinate the planning and execution of online and in-person events, including product webinars, flagship thought-leadership events, and smaller targeted physical events across cities where Launchmetrics operates such as France, Italy, UK or the USA.
  • Manage end-to-end event logistics, including scheduling, speaker coordination, venue research and agreements, asset preparation, attendee management, and budget oversight.
  • Develop event-related content and slides, as well as event landing pages and value propositions, in collaboration with content and digital teams.
  • Build and manage event registration pages using tools like Unbounce and WordPress.
  • Collaborate with Partnerships, Social Media, Digital, Sales, BDR, and Customer Success teams to align on event objectives, promotion plans, and audience engagement strategies.
  • Oversee promotion of events to drive registration and attendance, working across multiple channels.
  • Manage the follow-up strategy and activities from events, coordinating efforts with the ABM Executive, Outbound Coordinator, Sales, and BDR teams to ensure timely and effective lead nurturing and identify business opportunities.
  • Assist in post-event processes, including reporting, content repurposing, feedback collection, and follow-up coordination.
  • Track and analyze key event metrics such as registrations, attendance, engagement, and business contribution, providing regular insights and recommendations for continuous improvement.
  • Leverage AI tools such as Claude and ChatGPT to streamline event planning, content development, project coordination and operational workflows, accelerating execution across the event strategy.
  • Travel to key regions, including the USA, UK, France, Italy, and other strategic locations, to manage and oversee local events for Launchmetrics.

Requirements

  • Bachelor’s degree in Marketing, Communications, Event Management or a related field
  • 3-4 years of experience in event coordination
  • Strong organizational and time management skills with exceptional attention to detail
  • Clear and confident communication skills, both written and verbal
  • Ability to collaborate effectively with internal and external stakeholders
  • Resourcefulness and problem-solving ability, especially in live event environments
  • A proactive mindset with the ability to take initiative and work independently when needed
  • Comfortable working in a fast-paced, cross-functional, and international environment

Preferred

  • Experience with tools like Unbounce, WordPress, and Salesforce a plus

Benefits

  • growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.
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Launchmetrics

Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software and data they need to connect strategy with execution. Its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI, and benchmark brand performance. With tools for sample management, event organization, PR monitoring, and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place.

Founded in 2002
New York, New York, USA
366 employees (73 in marketing)