Responsibilities

• Brand strategy and campaign leadership
• Lead the UK and Ireland B2C brand strategy, balancing long-term brand growth with ongoing campaign delivery, promotional and commercial activities.
• Translate UK consumer, category and competitor insight into clear brand priorities, audience strategies, positioning, messaging and creative briefs.
• Lead the strategic development of brand campaigns, ensuring they are distinctive, insight-led, commercially relevant and consistent across channels.
• Provide strategic direction and quality oversight to the Campaign & Content Strategy Lead, who owns day-to-day campaign and content strategy and execution including seasonal briefs.
• Consumer insights and measurement
• Act as the data-driven champion for the UK customer, owning and synthesising quantitative and qualitative data, trends and benchmarks into actionable insights that shape UK marketing and broader strategies, while confidently advocating for UK customer needs.
• Own the Consumer Insights Roadmap, including quarterly Brand Health and Media Impact Tracking.
• Turn research, audiences, campaign and competitor learnings into clear recommendations for brand, GTM and commercial decisions.
• Build a consistent rhythm of insight readouts, action planning and optimisation, using measurement and experimentation to improve effectiveness.

Requirements

• Bachelor’s degree in Communication, Brand Management, Digital Marketing, or a related field.
• 8+ years of experience in brand strategy, consumer insights or integrated marketing, with demonstrated experience translating customer insight into brand and commercial action.
• Proven expertise in developing B2C brand and promotional campaigns, with demonstrated success in the UK market.
• Strong communication skills with the ability to tailor messaging for diverse audiences, including senior stakeholders, creative teams, external creative agencies and research partners.
• Strong strategic judgement, with the ability to prioritise effectively and balance brand, customer and commercial considerations.
• Ability to translate consumer and market insight into clear strategy, creative direction and commercial action.
• Exceptional stakeholder management skills, with the ability to align teams around shared goals.
• Analytical mindset with a proven ability to interpret data and make informed decisions.
• Fluency in English.
• Experience managing, coaching or developing direct reports. Ability to lead through others while remaining close enough to the detail to ensure quality and momentum.