Boots

Brand Marketing Specialist

Nottingham, UK (Unknown)

Salary Not AvailableMid Level3+ years expContract

Posted 3 weeks ago

Job Summary

Owns brand governance and cross-channel campaigns, partnering with agencies and the Brand Marketing Manager to drive cohesive brand identity and campaign performance.

  • Brand guardian across channels
  • Collaborate on strategy with Brand Marketing Manager
  • Analyse brand metrics to enhance campaigns

Job Description

Responsibilities

  • Work with internal and external agencies to deliver impactful creative that communicates the brand effectively.
  • Act as a brand guardian, ensuring consistent representation of the Boots Opticians brand across all channels.
  • Champion brand standards, maintaining consistency in messaging and visual identity.
  • Support budget management processes and the raising of purchase orders.
  • Stay updated with creative, brand, and marketing best practices.
  • Collaborate with the Brand Marketing Manager on overall strategy and approach.
  • Understand and analyse brand measurement and econometrics to enhance campaign performance.

Requirements

  • Good understanding of brand marketing principles and integrated campaign execution.
  • Experience in delivering brand and advertising creative across multiple channels.
  • Strong aesthetic and design eye with an appreciation for brand identity.
  • Proven experience acting as a brand guardian and applying brand guidelines consistently.
  • Strong communication, stakeholder management, and relationship-building skills.
  • Experience working with marketing agencies and cross-functional teams.
  • It would be great if you also have A Marketing qualification.
  • Minimum of three years in a marketing or brand role.
  • Experience leading a brand activation.
  • Previous experience in Retail or Healthcare, with Optical experience being a plus.

Benefits

  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
  • There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday.
  • Find out more at http://boots.jobs/rewards . Exclusions may apply; eligible roles only.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Brand Marketing Specialist

Boots · Nottingham, UK · Unknown