Brand Marketing Manager FTC 6-month maternity cover

Responsibilities

• Proposition Activation: Ensure our brand proposition is woven into all physical and digital touch points, translating our strategic approach into tangible brand experiences.
• Multi-Lens Brand Management: Develop and protect Impression's reputation across three core audiences.
• Prospective Clients: Positioning the agency as a high-growth strategic partner to drive new business opportunities.
• Existing Clients: Creating touchpoints and content that add value and foster long-term loyalty.
• Talent: Showcasing Impression’s culture and expertise to attract and retain the best people in the industry.
• Events Strategy and delivery: Manage and deliver Impression’s annual event calendar. You will ensure every event creates a halo effect for the brand, generating content opportunities and high-quality assets for social media.
• PR Project Management: Lead the agency’s PR output by collaborating with our in-house subject matter experts and PR specialists. You will identify hero stories, manage the PR roadmap and ensure all outreach is aligned with our commercial goals and brand positioning.
• Personal Brand Management: Act as a consultant for Impression’s leadership and product leads. You will collaborate with them (and our PR team) to build their personal brands, identifying key speaking opportunities, podcasts and industry panels to build their collective authority.
• Organic Social: Own the strategy and day-to-day management of Impression’s organic social channels. You will focus on storytelling, relevant content and community engagement to build a loyal and active following.
• Thought Leadership Coordination: Secure guest-speaking opportunities, keynote slots and panel positions. You will manage the application process and support our speakers in developing pitches that highlight their unique insights.

Requirements

• Proven track record: Experienced in running end-to-end B2B events, PR campaigns, and organic social.
• Master storyteller: Exceptional copywriter able to ghostwrite for senior stakeholders and craft compelling press hooks.
• Immediate impact: A proactive self-starter who can land, align with stakeholders, and maintain campaign momentum quickly.
• Brand guardian: Detail-driven with an uncompromising eye for brand aesthetics and messaging across all touch points.