Responsibilities

• Own and execute WireNow's overall brand strategy and positioning .
• Build strong brand awareness and trust among the Indian diaspora in the UK .
• Develop and execute integrated brand campaigns across digital, social, content, partnerships and offline channels.
• Own brand communication, tone of voice and creative direction.
• Work with designers, agencies, creators and internal teams to deliver high-quality campaigns and content.
• Identify and build partnerships with UK Indian communities, influencers, creators and relevant organisations .
• Develop culturally relevant campaigns around festivals, events and key moments.
• Monitor competitors, market trends and customer insights to identify new opportunities.
• Work closely with the Growth and Performance Marketing teams to connect brand awareness with customer acquisition .

Requirements

• 5+ years of experience in Brand Management, Consumer Marketing or a similar role.
• Experience in Fintech, Payments, Banking, Remittance or Consumer Technology is preferred.
• Strong understanding of brand strategy, positioning and consumer marketing.
• Proven experience in developing and executing successful marketing campaigns.
• Strong digital, social media and content understanding.
• Experience working with creative agencies, designers and external partners.
• Strong understanding of the UK market and Indian diaspora .
• Excellent communication, creative thinking and stakeholder-management skills.
• Entrepreneurial mindset with the ability to work independently in a fast-paced startup environment.

Preferred

• Experience in Fintech, Payments, Banking, Remittance or Consumer Technology is preferred.

Benefits

• Fully Remote Role
• High ownership and direct exposure to leadership
• Opportunity to build and shape a fintech brand from an early stage
• Work across the UK–India fintech ecosystem