Responsibilities

• BRAND MARKETING & COMMUNICATIONS
• Brand management of a portfolio of brands.
• Lead the development and execution of integrated ATL and BTL marketing campaigns, including high-profile advertising across TV, print, outdoor, digital and other relevant channels.
• Own the development and maintenance of brand assets and promotional materials, ensuring they are on-brand, up to date and compliant with industry regulation
• Lead the planning and delivery of key BTL activity, including sampling, experiential and offline communications.
• Translate insight into actionable brand strategies, campaigns and opportunities for growth.
• Develop clear creative and campaign briefs and manage projects from initial brief through to execution, ensuring activity delivers against agreed objectives.
• Engaging internal teams on brand plans and campaign requirements
• Liaising with external agencies, setting clear briefs and objectives, providing constructive feedback and holding agencies accountable for delivery and performance.
• Ensuring cost effective campaigns negotiated and delivered, maintaining a record of expenditure ensuring campaigns are completed within budget

Requirements

• Extensive years’ of brand marketing experience, ideally from an FMCG branded background. Experience in nutrition/healthcare a bonus but not required.
• Experience in regulated markets preferable, but not required.
• Offline marketing experience.
• Excellent attention to detail and good consumer and technical writing skills.
• Ability to manage multiple projects and deadlines.
• Excellent organisation skills with the ability to be flexible and embrace change.
• Confidence in taking a proactive, personable approach.
• Comfortable working within a small team in a hands on, fast-paced environment

Benefits

• 24 days annual leave plus bank holidays
• Birthday day off.
• Bupa dental cover.
• Private medical insurance.
• 50% staff discount on all Vitabiotics products.
• Staff skills training.
• Health and wellbeing programme.
• Pension contributions.
• Sick pay support.
• Free onsite parking.