Brand Manager - Obagi Skincare

London, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 2 days ago

Job Summary

You will own the UK & Ireland Obagi brand plan, lead launches, and drive cross-functional execution across B2B and D2C to achieve growth.

  • Own annual brand plan and budget delivery
  • Lead NPD launches and post-launch evaluation
  • Equip sales and activation teams with compelling tools

Job Description

Responsibilities

  • Develop and deliver the Obagi UK & Ireland annual brand plan across clinic (B2B) and direct-to-consumer channels, aligned with commercial targets and Obagi's global brand direction
  • Work day to day with the Obagi global marketing team, including preparing for quarterly business reviews and executing NPD launches locally
  • Manage Obagi NPD launches for the UK & Ireland, from launch planning and forecasting input through to on-time, on-budget launch and post-launch review
  • Support Obagi product management and range decisions with Commercial, and align brand content and trading priorities with the Obagi Head of Sales
  • Equip the Obagi BDM team with best-in-class sales tools, clinic VM & marketing collateral
  • Deliver clear briefs to the Activation team (Creative, Digital, CRM, PR and Events), ensuring timely and high-quality execution
  • Report brand performance against budget monthly, track campaign ROI and use the results to improve future plans
  • Prepare business cases to support budget requests, prioritising initiatives by revenue impact and ROI
  • Represent the brand at key industry events, with partners and with key clinic accounts
  • Manage and develop a high-potential Assistant Brand Manager

Requirements

  • Essential
  • Proven experience as an established Brand Manager, ideally within beauty, skincare or aesthetics
  • Experience delivering a brand plan, with measurable commercial results
  • Experience supporting or leading new product launches
  • Experience managing, supervising or coaching others
  • Passionate about skincare and the aesthetics industry
  • Excellent verbal and written communication skills
  • Strong analytical skills and commercial awareness
  • Highly organised, detail-oriented and accurate
  • Confident and proactive

Preferred

  • B2B experience in medical aesthetics, skincare or pharmaceuticals
  • Experience working with a global brand owner as a distributor or local partner
  • Knowledge of MHRA and ASA rules on promoting skincare and prescription-only medicines
  • D2C or e-commerce experience

Benefits

  • Company pension, annual performance bonus, 25 days holiday plus bank holidays (and increasing with length of service), staff discount, staff social events, access to Health Assured EAP, Birthday off perk.

Marketing Team

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Brand Manager - Obagi Skincare

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