Own brand and product storytelling across healthcare markets, turning research into personas, campaigns, and ROI-driven growth.

• Build and enhance the digital and social presence of the organisation
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews
• Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding
• Liaise with media partners, ad agency, printers and other suppliers for marketing collateral
• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders
• Develop and launch brand campaigns, in line with strategy to drive the brand vision
• Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics
• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches
• Develop market intel and research competitors to be proactive/market responsive