Responsibilities

• Own end-to-end brand management for Zone and Rizla, leading integrated campaign delivery across digital, trade, activation, and partnership channels with a consistently high standard of execution.
• Drive digital and social media strategy, overseeing agency and internal teams to deliver on-brand content and continuously optimise campaign performance.
• Partner with Trade Marketing and commercial teams to deliver best-in-class in-store execution, ensuring impactful brand visibility and consumer experiences at point of purchase.
• Identify and manage high-impact brand partnerships and activations that build brand equity, drive awareness, and deepen consumer engagement.
• Lead agency and stakeholder relationships across creative, media, activation, and trade — ensuring campaigns are delivered on brief, on brand, and on time.
• Monitor brand KPIs and campaign performance, translating data into actionable insights that sharpen future strategy and protect brand consistency across all consumer-facing outputs.

Requirements

• Proven experience in brand management, marketing, or trade marketing, with a strong understanding of integrated campaign execution across digital and physical channels.
• Deep knowledge of digital and social media marketing, with the ability to lead agency partners and leverage performance data to optimise results.
• Experience delivering in-store and trade marketing activity, with a solid grasp of retail execution principles and commercial dynamics.
• Strong project and stakeholder management skills, with the ability to lead cross-functional workstreams and hold multiple priorities simultaneously.
• Strategic and creative thinker with a proactive, solutions-focused approach and a high attention to detail.
• Analytically minded with excellent communication skills and a genuine passion for brand building and consumer culture.

Benefits

• In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose.