Responsibilities

• 1 Set the global discoverability strategy. Define priorities and a roadmap across search engine optimisation (SEO), generative engine optimisation (GEO), AI driven discovery and emerging platforms. Combine consumer needs, brand priorities and competitive insight with technical assessment to identify where content, data and platform improvements can have the greatest impact. Translate changing discovery behaviours into clear technical and business priorities.
• 2 Own the discoverability measurement framework and KPI definitions. Be accountable for defining discoverability KPIs, measurement methodologies, baselines and reporting standards across priority brands and markets, aligned with the wider marketing performance framework. Establish consistent definitions for organic visibility, brand presence and accuracy in AI-generated answers, and technical readiness. Partner with Insights and Marketing Effectiveness to interpret results, prioritise improvements and recommend action. Define the measurement requirements that inform tool evaluation and selection.
• 3 Build the technical foundations for scale. Diagnose barriers to discoverability and define technical requirements, solutions and acceptance criteria with website product, engineering and MarTech specialists. Focus on crawling and indexing, website architecture, structured data and consistent brand and product information across connected systems. Validate implementation and turn effective approaches into reusable standards, templates and practical guidance for brands and regional teams.
• 4 Lead technical implementation and experimentation on owned platforms. Lead the technical assessment and validation of discoverability improvements, working with content, website product, technology and delivery teams. Design tests of changes to content accessibility, structured data and brand information, and assess their effect on search and AI visibility. Guide development partners on requirements, validate delivery against agreed criteria and turn successful experiments into reusable standards and roadmap recommendations.
• 5 Embed discoverability across teams and markets. Partner with global brand and category teams, regional website and digital shelf teams, and specialist partners to build discoverability into planning and delivery. Help connect the information on our owned platforms with the requirements used across the wider digital ecosystem. Build capability through practical guidance and shared learning, while monitoring emerging technologies and evolving the strategy.
• How you will work
• Reporting to the Head of Websites, you will provide global technical and strategic leadership for discoverability, working through a network of teams and partners. Global teams define common standards and capabilities; regional hubs translate these into execution with markets. You will own discoverability requirements and technical validation, partnering with Product, Technology and MarTech Architecture and Integration on platform architecture and engineering delivery.
• You will work closely with Digital Shelf, Content, Insights, Marketing Effectiveness, website Product and Technology, and MarTech Architecture and Integration. Together, you will make discoverability part of how digital experiences are designed and delivered, aligning with responsible marketing, accessibility, privacy and local requirements. You will bring specialist technical judgement and influence, supported by the wider team on coordination and adoption.
• What success looks like
• A clear direction. Brands and markets understand the discoverability priorities and have a practical roadmap to act on them.

Requirements

• Technical search and discoverability expertise. Demonstrated depth in technical SEO, including crawling and indexing, structured data, website architecture and the consistency of brand and product information across systems.
• Experience diagnosing complex issues, defining technical solutions with engineering teams and validating their impact across multiple websites or markets.
• You can evaluate implementation quality and explain technical choices clearly to business stakeholders.
• Technical delivery and consumer understanding. Significant experience in technical search, discoverability or digital platform optimisation within a global organisation or an agency supporting clients at scale.
• You connect consumer questions and behaviours with brand objectives, translate those needs into technical priorities and demonstrate improvements through delivery.
• Measurement and experimentation. Experience owning KPI definitions and measurement methodologies, establishing baselines and using analytics to demonstrate improvement.
• You can design useful tests, assess data quality and measurement limitations, and work with Insights and effectiveness specialists to interpret findings and recommend action.
• Influence and collaboration. Experience working across product, engineering, content and marketing teams, aligning priorities and driving technical improvements through others.
• You can turn complex requirements into clear guidance and help teams apply common standards across brands and markets.
• AI discovery and emerging technology. An understanding of how AI-driven platforms access and represent brand information, with the curiosity and judgement to evaluate new opportunities through technical investigation and focused testing.

Preferred

• Practical experience testing GEO approaches would be valuable, alongside deep technical search expertise and a willingness to keep learning.