Responsibilities

• Deliver TRL's corporate identity programme, including messaging architecture, visual identity rollout, brand guidelines and template estate.
• Work closely with agency partners to ensure high-quality creative execution and consistency across all brand touchpoints.
• Own and develop TRL's corporate story, clearly articulating who we are, what we stand for and how we differentiate ourselves from Tier 1 consultancies.
• Maintain the organisation-wide messaging framework and equip colleagues to communicate it confidently and consistently.
• Lead PR and media relations activity, including press office management, media engagement, corporate announcements and issues management.
• Build and maintain strong relationships with trade, national and policy media.
• Position TRL at the centre of the debates shaping the future of transport.
• Monitor policy, media and industry developments and identify opportunities for TRL experts to contribute meaningful insight.
• Secure visibility through rapid-response commentary, expert briefings, consultations, select committees, panels and conferences.
• Develop and manage a Speaker Bureau to increase TRL's external profile.

Requirements

• Significant experience in corporate communications and brand management within B2B, professional services, infrastructure or policy-related sectors.
• Excellent writing and editing skills, with proven experience in media relations and stakeholder communications.
• Confidence working with and coaching senior leaders and spokespeople.
• Experience leading a rebrand, brand refresh or corporate identity programme, including agency management and internal rollout activities.
• Strong project and programme management skills, with the ability to manage multiple priorities and maintain high standards across a range of workstreams.