Responsibilities

• Shaping and championing the building society's brand narrative, ensuring it resonates across customer and community touchpoints.
• Lead the planning, development and execution of all operational customer-facing communications across print, digital, email, branch materials and member updates.
• Support our growth strategy with campaigns and marketing activity that drive product uptake and aid both our branch expansion and mortgage diversification strategy.
• Working with data teams to understand key customer insights, behaviours and needs to enhance personalised communication strategies.
• Working with our product and customer teams to create timely, relevant and engaging content for key customer segments driving customer acquisition.
• Managing the PR strategy and press office activity, building relationships with local, regional and trade media.
• Leading the social media strategy, managing day to day publishing, community engagement and channel growth.
• Collaborating with product, digital, retail, distribution, customer service and HR teams to ensure communications are consistent and aligned to business priorities.
• Building and delivering targeted brand campaigns that increase awareness, consideration and trust within our expanding regional footprint.
• Tracking competitor activity and evolving customer trends to refine brand strategy and messaging.

Requirements

• 5 years' experience within a Marketing Manager role or equivalent.
• A passion for marketing and an understanding of how to build brands for long term sustainable growth
• Excellent communication skills with experience of engaging across all levels of the business
• Strong organisation and planning skills; you'll need to love spinning lots of plates
• The ability to see the bigger picture and take a proactive approach in supporting teams

Preferred

• A Certificate or Diploma in Professional Marketing would be desirable
• Financial Services experience will be advantageous but not essential to this role
• Not afraid to challenge the status quo

Benefits

• Salary of up to £50,000 per annum (depending on skills and experience)
• Intelligent working - split your time between home and our Brierley Hill office;
• 30 days' holiday + bank holidays + "Moments that Matter" days (birthdays, weddings, getting your house keys, welcoming a grandchild - the moments that count)
• Up to 8% pension contribution
• Life assurance at 4× salary
• Full Private Medical Insurance for you and your family
• A healthcare plan for everyday essentials like dental and optical
• Access to our Salary Sacrifice schemes: Cycle to Work and Electric Car schemes
• Diversity, Equality and Inclusion