Brand Building Manager

Responsibilities

• Own and lead the Professional Interior Wall Paint segment locally, driving the brand and commercial agenda to deliver sustainable growth in market share, GIV, and volume.
• Develop and deliver the annual local IWP brand plan, ensuring alignment with business unit mandates, commercial priorities, and the wider EMEA roadmap.
• Contribute to local commercial and operational plans, while sharing market opportunities and insights with the EMEA brand and category teams.
• Lead the local execution of IWP operating and commercial plans, including activations, new product introductions, and complexity reduction initiatives.
• Own local IWP NPI projects agreed on the EMEA roadmap and ensure effective execution of key strategic initiatives in market.
• Localise international campaigns in line with brand guidelines to maximise relevance and impact in the local market.
• Develop local campaigns, promotions, and always-on content that drive brand visibility, engagement, and commercial performance.
• Manage the relevant A&P budget and ensure activation investment is allocated effectively to deliver business results.
• Keep local product documentation accurate, up to date, and compelling for customers and stakeholders.
• Evaluate campaign and NPI performance, using data and insight to improve ROI and strengthen future activity.

Requirements

• Degree-level qualification (or equivalent experience) in Marketing, Business, or a related field.
• Experience in brand building/marketing roles at a Senior Brand Building / Marketing Manager level.
• Strong commercial acumen with excellent business analysis skills and the ability to translate insight into action.
• Proven project management experience in a multidisciplinary environment, with strong organisational skills and attention to detail.
• A pragmatic marketing mindset with a natural interest in local market dynamics and customer-unit needs.
• Ability to prioritise effectively and manage multiple assignments simultaneously in a dynamic environment.
• Strong analytical skills, with the ability to evaluate performance and identify actions to improve results.
• Advanced written and verbal communication skills in English and the local language.

Preferred

• A commercially minded brand leader who is comfortable owning a significant business segment and treating it as your own. Strong growth mindset.
• Strategic in your thinking but hands-on in execution, with the ability to translate plans into impactful local activation.
• Curious about market dynamics, customer needs, and opportunities to strengthen brand performance.
• Collaborative and influential, with the confidence to align multiple stakeholders around a shared direction.