Responsibilities

• Work closely with the B2B Marketing Lead to achieve annual new client acquisition KPI’s.
• Oversee the delivery of an annual new client acquisition plan, delivering full-mix, outcome-driven campaigns.
• Support the creation and delivery of the business's first go-to-market strategy for the PBSA and BTR sector, helping to shape our approach as we launch into new markets
• Write sharp, compelling copy that cuts through the noise, lands the message, and converts prospects into qualified leads.
• Segment prospect data to deliver the right message to the right audience - driving relevance, engagement, and campaign ROI
• Develop and refine account-based marketing programmes that engage high-value prospects and accelerate their journey through the sales funnel.
• Plan and support our presence at industry events to generate and convert new business opportunities.
• Work closely with the business development team to identify key prospects and craft messaging in line with city-specific and account-specific nuances.
• Collaborate with the B2B Marketing Lead to design and deliver high-impact nurture journeys in our existing email automation platform
• Support the wider B2B Marketing team in the delivery of our annual active-client engagement strategy.

Requirements

• Proven experience in a B2B marketing role, ideally with a focus on acquisition and demand generation
• Hands-on experience planning and delivering full-mix campaigns spanning email, social, content marketing, account-based marketing, and events
• Exceptional copywriting skills, with a talent for crafting compelling, conversion-focused content across multiple channels and formats
• Strong working knowledge of email automation platforms and building effective nurture sequences
• A solid grasp of the B2B sales funnel and how marketing drives prospects from awareness through to conversion
• A self-starter who thrives in a fast-paced environment and can manage multiple campaigns simultaneously without dropping quality
• A natural collaborator, comfortable working closely with sales/business development, fellow marketers and wider B2C and digital teams
• Strong organisational skills with a sharp eye for detail and a results-driven mindset

Preferred

• Experience within the property, PropTech, lettings, PBSA or BTR sectors
• Experience using Salesforce (CRM)
• Experience using Force24 (email automation)

Benefits

• With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.
• Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee awards, refer a friend scheme, staff discounts, mental health and financial support, and company social events.