Responsibilities

• Freight Marketing Strategy & Delivery - Lead the planning, execution and optimisation of the freight marketing strategy in line with wider commercial and sales objectives.
• Sales Enablement & Commercial Support - Create and manage sales enablement materials for all markets including presentations, brochures, toolkits, customer communications, case studies and campaign assets.
• Content, Brand & Communications - Develop and implement an always-on B2B content strategy across digital and customer channels.
• Digital & Customer Experience - Support the modernisation of the digital ecosystem and freight customer experience with the ecommerce team.
• Stakeholder Management - Build strong relationships with senior stakeholders across sales, commercial, revenue management and leadership in the freight team.
• Own the freight marketing plan end-to-end, ensuring a clear, consistent proposition across the organisation while developing targeted content and campaigns aligned to key customer verticals and commercial priorities, aligning to the freight sales strategy.

Requirements

• 8+ years proven experience in B2B marketing ideally within freight, logistics, maritime transport, or road/rail, or freight forwarder
• Strong understanding of commercial marketing and sales enablement.
• Experience delivering integrated marketing campaigns and content strategies.
• Ability to manage both strategic initiatives and day-to-day marketing delivery.
• Experience working closely with senior stakeholders and cross-functional teams.
• Strong copywriting, communication and presentation skills.
• Experience managing digital marketing channels and customer communications.
• Commercially aware with the ability to align marketing activity to revenue and sales objectives.