B2B Demand Generation & Business Development Executive

UK (Remote)

£30K/yr – £35K/yrMid LevelFull time

Posted 10 hrs ago

Job Summary

Own the end-to-end outreach process from outbound calling to nurturing leads, qualifying and booking meetings, while collaborating with marketing and account teams to progress opportunities.

Lead generation through outbound calls and follow-ups
Qualify and progress opportunities into sales-ready pipeline
Coordinate with campaign and account teams to book meetings and nurture prospects

Job Description

Responsibilities

Conduct B2B outbound telephone engagement across our client campaigns
Follow up leads generated through digital marketing, webinars, events, content and other campaign activity
Build rapport with senior business and technology decision-makers
Understand business challenges, priorities, projects and technology requirements
Qualify leads against agreed campaign and sales criteria
Identify buying signals, project timescales, decision-making processes and potential opportunities
Progress marketing leads into qualified sales opportunities
Book meetings and introductions for our clients' sales teams where appropriate
Nurture prospects who may not be immediately sales-ready
Maintain accurate and detailed notes within CRM and campaign systems

Requirements

Previous experience in B2B telephone-based marketing, lead generation, inside sales or business development
Experience within SAP, ERP, finance software, enterprise software or B2B technology
A strong, confident and professional telephone manner
Experience qualifying and progressing leads rather than simply making high volumes of calls
The ability to have intelligent business conversations with senior decision-makers
A good understanding of how marketing leads progress through to sales opportunities
Strong questioning, listening and qualification skills
The confidence to uncover projects, challenges, timescales and commercial opportunities
Excellent written communication and CRM skills
A proactive and organised approach

Benefits

The opportunity to work on campaigns for leading global technology brands
Exposure to the SAP, ERP and enterprise technology markets
A varied role across multiple campaigns, geographies, and technology sectors
Performance-related bonus and commission opportunities
Company pension
Free on-site parking
Flexible working
Remote or Hybrid working options
A friendly, experienced and growing team
Opportunities to develop your career within B2B technology marketing and demand generation

TIE Ltd (The Intelligent Enterprise)

TIE is a trusted SAP demand generation agency featured in the SAP Partner Benefits Catalog, working exclusively with SAP and the global SAP ecosystem. We specialise in B2B demand generation for SAP and SAP partners, delivering unique and compelling marketing campaigns that:Generate quality leads and net-new namesDrive pipeline growth across global marketsIncrease brand visibility within the SAP ecosystemThrough our proven event recruitment and demand generation services, we help SAP partners fill seats, drive engagement, and convert opportunities into revenue. What sets us apart is our exclusive focus on SAP. By working hand-in-hand with SAP and partners worldwide, we co-create marketing strategies aligned to their unique goals and challenges — ensuring every campaign drives measurable results. We believe collaboration should extend across cultures and borders, and we integrate sustainable practices into our demand generation strategies to support SAP’s vision of a greener future. 👉 Recognised as a leading SAP ecosystem agency, we empower SAP and partners globally to exceed their business and revenue goals. Learn more at theintelligententerprise.co.uk.

Founded in 2020

GBR

5 employees (1 in marketing)

www.theintelligententerprise.co.uk