Responsibilities

• Develop and implement comprehensive social media strategies tailored to the automotive sector.
• Create, curate, and schedule engaging content including images, videos, and articles that resonate with our target audience.
• Manage daily interactions on social media channels, responding promptly to comments, messages, and reviews to maintain a positive brand image.
• Monitor social media trends and analytics to optimise content performance and engagement metrics.
• Collaborate with marketing and sales teams to align social media campaigns with overall business objectives.
• Maintain up-to-date knowledge of automotive industry developments and incorporate relevant topics into social media content.
• Handle public relations activities online, including managing any potential crises or negative publicity professionally.
• Organise promotional events or campaigns in collaboration with other departments or external partners.

Requirements

• Proven experience in social media management within the automotive industry or related fields.
• Strong understanding of public relations principles and best practices for online reputation management.
• Excellent written communication skills with the ability to craft compelling content tailored for diverse audiences.
• Proficiency in social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Ability to analyse social media metrics using analytics tools to inform strategy adjustments.
• Creative mindset with a keen eye for visual aesthetics and branding consistency.
• Organised, proactive, and capable of managing multiple projects simultaneously under tight deadlines.

Preferred

• A passion for automobiles combined with knowledge of current digital marketing trends is highly desirable.

Benefits

• Casual dress
• On-site parking