Associate Media Planner

Responsibilities

• Media Planning & Research
• Support the development of integrated media plans, flowcharts, and budget allocations across digital, social, programmatic, search, television, streaming, audio, out-of-home, and other relevant channels.
• Conduct audience, competitive, and category research to inform media recommendations and planning rationale.
• Pull and organize data from syndicated research and planning tools to support audience insights and channel selection.
• Help prepare media partner RFPs, gather and valuate partner proposals, and summarize findings for the planning team.
• Compile competitive media spend and category reports for assigned brands.
• Stay informed of emerging media trends, platforms, and client industry developments, and contribute to team points of view on new opportunities.
• Campaign Coordination & Execution
• Coordinate day-to-day campaign logistics, including insertion orders, creative specs, asset delivery, and trafficking timelines with media partners and internal teams.
• Partner with media investment, activation, and ad operations teams to confirm campaigns launch accurately and on schedule.

Requirements

• 0–2 years of experience in media planning, media buying, or a related marketing role; relevant internships or agency experience preferred.
• Bachelor's degree in Advertising, Marketing, Communications, Business, or a related field.
• Foundational understanding of traditional and digital media channels, and familiarity with core media terminology and metrics (e.g., CPM, reach, frequency, CTR).
• Strong proficiency in Microsoft Excel/Google Sheets and Microsoft PowerPoint/Google Slides; comfort working with data and large spreadsheets.
• Exposure to media planning, research, and measurement platforms such as Nielsen Media Impact, MRI-Simmons, MediaRadar, or TelmarHelixa is a plus, but not required.
• Comfort with use of LLMs for producing written or numerical deliveries strongly preferred.
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Clear and professional written and verbal communication skills.
• Curiosity, a willingness to learn, and a genuine interest in media, advertising, and marketing.
• Ability to work collaboratively in a fast-paced agency environment and take direction from multiple team members.