Responsibilities

• Lead the social and digital marketing strategy across the Lifestyle Fashion portfolio in EMEAI, aligning global brand direction with regional market priorities and commercial objectives (own the TedBaker London & Hunter global social accounts)
• Drive audience growth, engagement, and brand relevance through social-first and content-led marketing strategies.
• Partner closely with licensees and regional teams to improve social planning, campaign execution, and platform performance across markets.
• Develop integrated 360° marketing campaigns across key digital and social platforms including Meta, TikTok, YouTube, Pinterest, and emerging channels.
• Identify new opportunities for content, creator partnerships, digital activations, and platform innovation to support both brand and commercial growth.
• Act as a digital and social thought leader internally, embedding best practices, platform expertise, and evolving consumer trends across the organisation.
• Lead end-to-end execution of digital and social campaigns, ensuring high-quality delivery across multiple brands and territories.
• Translate brand and commercial objectives into clear, actionable social and content plans.
• Ensure campaigns are tailored for platform behaviour, audience engagement, and regional relevance.
• Support key seasonal launches, collaborations, retail moments, and major brand activations with impactful digital execution.
• Work closely with influencer and creator partners to deliver engaging, culturally relevant content campaigns.
• Own social and digital performance reporting across the Lifestyle Fashion portfolio, including KPIs, dashboards, insights, and optimisation recommendations.
• Use audience, content, and campaign insights to continuously improve performance and engagement.
• Drive a full-funnel approach across awareness, engagement, conversion, and retention.
• Collaborate with paid media, ecommerce, retail, and licensing partners to maximise campaign effectiveness and ROI.
• Support digital budget planning and ensure investment is aligned to performance and strategic priorities.
• Define platform roles, content pillars, publishing cadence, and channel best practices across the portfolio.
• Ensure best-in-class execution across publishing, community management, creator collaborations, and social storytelling.
• Drive platform-native creative thinking tailored to each channel and audience.
• Stay ahead of trends, platform updates, and consumer behaviours to keep the brands culturally relevant and competitive.

Requirements

• Multiple years of experience in social, digital, or integrated marketing, ideally within fashion, lifestyle, retail, or consumer brands.
• Strong understanding of social-first marketing, content strategy, influencer marketing, and audience growth.
• Proven experience running a global social account, developing content & scaling performance.
• Experience working with regional markets, partners, or licensees across EMEAI.
• Strong commercial awareness with the ability to connect brand storytelling to business results.
• Confident using performance insights, analytics, and reporting tools to guide decision-making and optimisation.
• Excellent stakeholder management and presentation skills, with the ability to influence across multiple teams and levels.
• Hands-on knowledge of social platforms, content publishing, analytics, and creative workflows.
• Strong proficiency across digital reporting tools, content editing software (e.g. adobe or similar)