Assistant Marketing Manager

City of Edinburgh, Edinburgh, UK (Hybrid)

£41K/yr – £45K/yrMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own multi-channel ATL campaigns and content strategies that lift awareness and consideration while delivering on budget, timing, and FCA-compliant safety, with fast data-driven iteration focused on customer jobs to be done.

  • Campaign delivery & creative quality: translate briefs into high-impact, channel-appropriate assets across all marketing channels.
  • Data-driven optimization: monitor content engagement, benchmarks, and moments that matter to improve output and impact.
  • Cross-functional collaboration and governance: partner across teams to ensure compliant, on-time delivery and rapid transformation.

Job Description

Own multi-channel ATL campaigns and content strategies that lift awareness and consideration while delivering on budget, timing, and FCA-compliant safety, with fast data-driven iteration focused on customer jobs to be done.

  • Campaign delivery & creative quality: translate briefs into high-impact, channel-appropriate assets across all marketing channels.
  • Data-driven optimization: monitor content engagement, benchmarks, and moments that matter to improve output and impact.
  • Cross-functional collaboration and governance: partner across teams to ensure compliant, on-time delivery and rapid transformation.
  • Support in the delivery of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best in class creative execution.
  • Understand the moments that matter for customers and deploy campaigns to move customer intent through to prime metrics.
  • Be clear on the core benchmarks and understand content marketing engagement data to ensure we're optimising and improving content output.
  • Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
  • Ensure high-quality creative output from brief to ideation to production across all marketing channels.
  • Ensure the successful and compliant delivery of campaigns to budget and time.
  • Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
  • Multi-channel Marketing - 5+ years experience across multi-channel ATL campaign leadership, with expertise in broadcast communications and a strong awareness of ad-tech enabled targeted campaign methods.
  • Values & Behaviours - Thinks We not Me. Is outstandingly collaborative with peers and colleagues across teams and this is demonstrated through their actions as well as their words.
  • Campaign Management - Proven experience of assisting the delivery of multi-channel awareness and consideration campaigns safely and compliant to FCA rules. Deep experience managing multimillion Pound production and media budgets, with a laser focus on optimising media spends to maximise efficiency and effectiveness.
  • Creative delivery - Expertise in leading innovative and effective creative in partnership with in-house studios and world class agencies, optimised to delivering impact across the awareness and consideration parts of the purchasing funnel. A keen eye for detail and the imagination to encourage their teams whilst also adhering to brand guidelines and standards.
  • Control Management -experience managing budgets, workflows and risks associated with their marketing plans.
  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 28 days' holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies
Lloyds Banking Group logo

Lloyds Banking Group

Our purpose is Helping Britain Prosper. We do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.We're part of an ever-changing industry and are currently on a journey to shape the financial services of the future, whilst supporting our customers’ changing needs.The scale and reach of our Group means we can offer a broad range of opportunities to learn, grow and develop. Our values-led culture and approach to inclusion and diversity means we can all make a real difference together.

Founded in 1985
London, England, GBR
63K employees (993 in marketing)

Salaries

Posted range

£41K/yr – £45K/yr

Taken straight from the job posting.

See all Lloyds Banking Group salaries

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Assistant Marketing Manager

Lloyds Banking Group · City of Edinburgh, Edinburgh, UK · Hybrid