Assistant Director - Marketing at Moody's | London, UK

Moody's

Assistant Director - Marketing

London, UK (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 6 weeks ago

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Job Summary

Own multi-channel B2B campaigns and content programs for Moody’s risk management products, coordinating with product, sales, and SMEs while applying AI to streamline workflows and ensure responsible usage.

Campaign Ownership: Build and run cross-channel programs with calendar-driven messaging that tie to growth use cases like Supplier Risk and Third Party Risk Management.
Content & Storytelling: Create white papers, blogs, webinars, and case studies that meet Moody’s brand standards and resonate with risk-management buyers.
AI & Ethics: Introduce AI tools to improve efficiency and insights, while guarding against risk and ensuring transparent, responsible use.

Job Description

Responsibilities

Develop and execute multi-channel marketing campaigns to drive customer acquisition, retention, and expansion, including building structured campaign calendars, tailoring messaging, and ensuring a cohesive approach aligned with Moody’s overall marketing objectives.
Collaborate cross-functionally with product, sales, marketing, and subject matter experts to align campaign goals and prioritise key growth use cases, including Supplier Risk, Trade Credit, Transfer Pricing, Third Party Risk Management, and Compliance.
Lead the development and adaptation of high-impact content, including white papers, blogs, webinars, and case studies, ensuring relevance to target audiences and adherence to Moody’s brand standards.
Own content quality and storytelling, applying strong editorial judgment to produce compelling B2B marketing materials across both long- and short-form formats.
Partner with brand and creative teams to guide the development of engaging, high-quality marketing assets, demonstrating strong marketing communications expertise and creative direction.
Leverage knowledge of artificial intelligence to support marketing initiatives, guiding teams in the application of AI tools to improve workflows, generate insights, and increase campaign effectiveness.
Stay informed on AI developments and promote responsible AI practices, including risk management, ethical use, and transparency in marketing applications.
Monitor industry trends and maintain a deep understanding of third-party risk management, proactively identifying emerging client needs and competitive dynamics to ensure campaigns remain timely, differentiated, and impactful.

Requirements

5–7 years of experience in B2B marketing, with a focus on campaign management, content development and marcom/creating assets
Experience creating content for KYC/Compliance, Third party risk management, Supply chains, and/or a focus on the following domains: Energy, Technology, Media, Telecommunications, Automotive, Manufacturing, Aerospace, Healthcare/Pharmaceuticals.
Experience designing integrated marketing campaigns across digital and traditional channels.
Proven ability to manage multiple projects and stakeholders in a fast-paced, matrixed environment.
Exceptional communication and collaboration skills, with a demonstrated ability to influence and align cross-functional teams.
Basic understanding of artificial intelligence concepts, with curiosity and enthusiasm for learning how AI tools can be used to improve processes and drive efficiency. Interest in exploring AI systems and a willingness to develop awareness of responsible AI practices, including risk management and ethical use.

Preferred

Experience working in financial services/banking/KYC, technology, or data and analytics firms.
Familiarity with AI tools
Strong writing and editing skills with the ability to communicate technical concepts to non-technical audiences.

Moody's

Moody’s is a brand new, independent neighbourhood hangout in the heart of Hagley village, initially bringing together specialty coffee, craft beer, cocktails, wine and shortly after, casual dining options focusing on brunch-style options and really good pizza.

Hagley, England, GBR

4 employees (1 in marketing)

www.moodys-hagley.com