Ironmark

AI Adoption Lead

USA (On-site)

The Opportunity This is a ground-floor opportunity to build an AI adoption program from scratch inside an AI-emergent company that is ready, and funded, to change. This is a hands-on, player–coach role responsible for both driving and executing Ironmark’s AI enablement, change management and adoption efforts. As Ironmark’s first AI Adoption Lead, you’ll own cultural transformation across the organization while serving as the connective tissue between business teams, the AI Council and product/engineering. You’ll educate, operationalize, measure, and scale AI usage in ways that actually stick. You’ll spend roughly: · 50% driving AI culture, training, and adoption · 50% identifying opportunities, gathering requirements, and managing AI initiatives This role blends education, product thinking, change leadership, project management, and systems design. It is not a traditional PM role. It is not L&D. It is not engineering. What You’ll Do AI Culture & Training (≈50%) Design and deliver organization-wide AI training programs, moving 78%+ of employees through meaningful AI upskilling within 12 months Build AI onboarding for new hires so AI literacy is a baseline expectation Develop department-specific use cases and best practices (with early focus on four lighthouse departments) Establish AI-first workflows (meeting recording, knowledge bases, AI-assisted execution) Identify adoption patterns, champions, and resistance points Create internal AI certifications and advancement pathways Track and report adoption metrics, skill progression, and productivity gains Product & Requirements Management (≈50%) Conduct AI audits across departments to identify inefficiencies and automation opportunities Triage opportunities: existing tools vs. custom engineering Document use cases, workflows, and requirements for engineering handoff Maintain and prioritize a backlog of AI initiatives based on impact and effort Partner with engineering and product leadership Measure ROI through productivity gains, cost savings, and cost avoidance Guide teams to out-of-the-box solutions before escalating to custom builds Strategic Focus (First 90 Days) Complete organization-wide AI audit Launch pilot training programs company-wide and with high-impact teams Establish baseline adoption and productivity metrics Document the company’s top AI efficiency opportunities with business cases Become a trusted AI advisor to department leaders Support executive and board-level reporting Who You Are Required 2+ years driving AI adoption and enablement at an organizational level Proven experience implementing AI inside 200–500+ person organizations Active use and curiosity using AI apps in general for research, writing, vibe coding and thought partnership Strong product mindset: requirements gathering, stakeholder interviews, prioritization Experience designing and delivering training that drives real behavior change Technical fluency (you don’t code necessarily, but you know what’s possible) Systems thinker with a bias toward documentation and scale Comfortable navigating resistance with empathy and clarity Strong analytical and problem-solving skills to track progress, measure impact, and refine strategies. Nice to Have · Deep experience with ChatGPT Team, Gemini, Claude, N8N, Microsoft 365, HubSpot, other preferred AI tools · Background in marketing services, creative, operations, or manufacturing · Experience leading AI upskilling with quantified productivity gains, digital transformation, and change initiatives · Results-driven mindset with a passion for innovation and change. · Strong understanding how technology improves productivity and the ability to promote, inspire, and advocate for adoption. You’re Not Right for This Role If… · You want to write code all day · You need a fully built program to inherit · You see AI as hype instead of leverage · You’re uncomfortable with ambiguity and iteration Success Metrics (First 12 Months) · 78%+ employee AI adoption · Measurable productivity gains across key teams · 20+ documented AI use cases with impact projections · 5–10 AI initiatives implemented or handed to engineering · Demonstrable cost savings or cost avoidance · Clear quarterly reporting to executive team and board About Ironmark We are the simplifiers. Our focus is on making success as easy as possible for our clients. So as the marketing world has grown increasingly more complex, we’ve grown our services to keep it all uniquely manageable for clients. Today we are a creative-data-marketing-technology-web design-print production-logistics-communications firm. It’s a combination that offers the end-to-end digital and physical marketing services you need in the simplest, most efficient way possible — from one proven partner. At Ironmark, it’s not about trying to be all things to all people. Just all things to smart marketers. Because that’s how we help them simplify the modern world. As we enter our next phase of growth, AI is a core driver of how we improve efficiency, scale expertise, and empower our people. This is a board-level strategic initiative, and we are committed to doing it right: responsibly, pragmatically, and with measurable outcomes. Our Core Values · We Care: We take pride in our work and see it through completely because we all own the outcome. We listen, learn, and act so that internal and external stakeholders feel gratified in our combined success. · We Win As One: We are teammates who are better through the collective insight and skills of our diverse workforce. We are humble, yet curious. We strive to find the best approach; asking questions, challenging assumptions and thinking critically and creatively every day. · We Operate With Integrity: We reward honesty, transparency and clarity in everything we do. When we make mistakes, we own them, learn from them and take actionable steps for improvement. We live up to and stand by our word. · We Solve For The Customer: We are relentless in understanding our customers’ needs and delivering solutions that simplify and solve their problems. We measure our success by the value we bring to our clients and how we help them achieve their goals.