Responsibilities

• Researching UK and European market trends for Asian entertainment, especially Japanese and Korean music, artists, fan communities and youth culture.
• Assisting with advertising and marketing campaigns for artist performances, music events, brand collaborations and cultural activities.
• Preparing market research, audience analysis, promotional plans and campaign reports.
• Identifying and communicating with potential artists, agencies, brands, media platforms and other commercial partners.
• Supporting social media content planning, promotional copywriting, event announcements and digital marketing materials.
• Supporting event promotion before and during projects, including audience engagement, ticketing promotion, media communication and on-site marketing coordination.
• Maintaining marketing resources, partner contacts, campaign records and project documents.
• Working with the internal team to support the company’s development of Japanese and Korean entertainment and cultural projects in the UK.

Requirements

• Relevant education or experience in marketing, advertising, media, business, communications, entertainment, cultural projects or a related field.
• Knowledge of Asian entertainment culture, especially Japanese and Korean music, artist markets and fan communities.
• Ability to conduct market research, analyse audience trends and prepare marketing-related reports.
• Good communication skills and ability to liaise with artists, agencies, brands, media platforms and other partners.
• Ability to support marketing campaigns, content planning, project coordination and partnership development.
• Strong organisational skills and ability to work across different projects and deadlines.
• Fluent English communication skills are required.
• Japanese or Korean language ability is required or strongly preferred, due to the company’s planned development of Japanese and Korean entertainment and cultural projects.