Acquisition Marketing Performance Specialist - Tesco Mobile

Welwyn Garden City, Hertfordshire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and continuously improve Tesco Mobile’s analytics and performance engine across measurement, experimentation, audience strategy, and commercial partnerships, turning data into actionable insights that drive ROI and experience.

  • Growth/Measurement: Establish a unified KPI framework and dashboards with cross-channel insights, including attribution and market context.
  • Test‑and‑Learn: Own the experiment roadmap, attribute impact, and embed learnings into future campaigns with partners and agencies.
  • Audience & Tech: Define the first‑party audience strategy and platform capabilities, evaluating tools and vendor solutions to enable precise targeting.

Job Description

Own and continuously improve Tesco Mobile’s analytics and performance engine across measurement, experimentation, audience strategy, and commercial partnerships, turning data into actionable insights that drive ROI and experience.

  • Growth/Measurement: Establish a unified KPI framework and dashboards with cross-channel insights, including attribution and market context.
  • Test‑and‑Learn: Own the experiment roadmap, attribute impact, and embed learnings into future campaigns with partners and agencies.
  • Audience & Tech: Define the first‑party audience strategy and platform capabilities, evaluating tools and vendor solutions to enable precise targeting.
Tesco Mobile logo

Tesco Mobile

Take the quality and value of Tesco - Stir in the power of O2’s network - And sprinkle on award-winning service. That’s Tesco Mobile. And we’re here to serve you better!At Tesco Mobile, we strive to be helpful in every way possible. Giving you more and going further than anyone else. We think like a supermarket, so you’ll always get great value, whether that’s on your coverage (we keep you connected across 99% of the UK on 4G); your phone (we give you Clubcard Prices, so you can get the phone you want for less); or your plan (we freeze your basic monthly usage price for the length of your contract when you take out a Clubcard Price deal).We share O2’s network, giving you 99% coverage across the UK on 4G – so there'll be no searching for signal. Plus, you can take it to the next level with the roll-out of 5G, meaning an even faster, even more reliable connection.At the 2025 Uswitch Telecoms Awards, we were proud to be named Best Network for Customer Service and Best Mobile Handset Contract Network.

Founded in 2003
1.8K employees (39 in marketing)

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
48.6%
Direct
40.4%
Referral
8.4%
Social
1.5%
Paid
1%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
39 (2% of company)