Responsibilities

• Serve as the main point of contact for clients on all matters related to Paid campaigns / Promotions & coordination
• Understand client goals and gather campaign requirements, assets, tracking specs, timelines, and approvals
• Review client business objectives and marketing requirements to prepare high-level campaign strategies and Media Plans covering all platforms involved (Meta, TikTok , Google, YouTube, etc.)
• Translate client requirements into a clear execution roadmap and media approach aligned with client KPIs and goals
• Coordinate internally with Campaign Management, Ad Ops, Reporting, and Sales teams to ensure accurate and timely campaign delivery
• Understand campaign requirements and work closely with Creative Team, Sales & Client to ensure we have best Ad Copies and Ad Creatives for each campaign / Promotion
• Work closely with clients and internal creative teams to gather appropriate creatives, images, and messaging to ensure right communication as per campaign goal and improve performance
• Ensure messaging, creatives, and formats are aligned with client brand guidelines and platform best practices
• Maintain detailed trackers for each account, documenting asset statuses, pending inputs, go-live timelines, and key milestones
• Join regular client calls to share progress updates, clarify deliverables, and ensure alignment (execution updates are shared by CM team)

Requirements

• 4+ years of experience in client coordination or account management, in a digital advertising environment with good experience or understanding of Social Media Campaigns
• Understanding of Digital Media platforms Specifically TikTok Ads
• Strong communication and interpersonal skills — able to confidently handle client interactions and drive internal follow-ups
• Highly organized with the ability to manage multiple projects/accounts simultaneously
• Familiarity with tools like JIRA, Excel/Google Sheets, and project management systems
• Bachelor’s degree in Business, Marketing, Advertising, or a related field
• 3+ years of experience managing paid social media campaigns on TikTok or similar platforms
• Passionate about social media platforms and campaigns
• Ability to think creatively, identify and resolve campaign issues
• Attention to detail and effective multi-tasking in a deadline driven environment

Preferred

• Managing paid social media campaigns on platforms like Facebook, TikTok, Twitter and Snapchat or similar platforms
• Proficient in MS Excel, PowerPoint, and Word
• Experienced in website analysis by using tools like Google Analytics etc.
• Desired: Basic knowledge of HTML/CSS, WordPress, and website administration